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Website Powered by Trimble Outdoors Wins National Magazine Award

WEBWIRE GPS Tool Receives “Ellie” for Best Interactive Feature Honors

SUNNYVALE, Calif., June 2008 — recently received a 2008 National Magazine Award (NMA) from the American Society of Magazine Editors (ASME) for its GPS Rides Tool, an interactive mapping tool created by the editors of Bicycling magazine and powered by the AllSport™ GPS application from the Trimble Outdoors™ family of location-based services. Bicycling’s GPS Rides Tool uses Trimble Outdoors technology to enable its readers to map their favorite routes using a GPS-enabled phone or a handheld GPS unit, upload them to the site along with commentary and photos, and share them with other riders. The site, online at, combines Trimble’s innovative technology with Bicycling magazine’s insider knowledge of cyclists and outstanding editorial content, and brings together GPS capabilities, the mapping ability of Google, and the cycling community.

With the AllSport GPS application, fitness enthusiasts looking to jumpstart or maintain their routine can track exercise activities by monitoring time, speed, calories burned, and distance traveled during outdoor workouts. Additionally, users may download map images and recommended routes to their phones, view performance statistics, and store workouts to monitor progress or share with friends.

“Bicycling magazine partnered with Trimble to launch, a groundbreaking site that uses cutting-edge technology and original content from our editors and online users to satisfy our audience’s needs to create the best rides ever,” said Steve Madden, editor-in-chief of Bicycling. “With our GPS Rides Tool, we have created a file-sharing community of content unavailable anywhere else that enables cyclists and Bicycling editors to post, trade and download digital rides, photos, video clips and GPS data collected on the ride.” received the NMA “Ellie” for the Best Interactive Feature category, which recognizes an outstanding interactive section of the website, featuring news, entertainment and other subjects that do not offer practical instruction or advice. The category honors a site’s creative use of multimedia technology, user involvement and community tools, and/or exceptional work in the blog form. Bicycling has received four National Magazine Award nominations during the past five years.

“Working with Bicycling magazine has generated tremendous awareness for Trimble’s AllSport GPS application and introduced cyclists to the many fitness, training and performance benefits of having GPS accessible from your mobile phone,” said Rich Rudow, managing director, Trimble Outdoors. “With its mapping capabilities, content sharing and community focus, the GPS Rides Tool truly embodies all that is possible with AllSport GPS.”

Established in 1966, the NMAs are the preeminent program in the magazine industry to honor editorial excellence. The awards program, which is sponsored by ASME in association with the Columbia University Graduate School of Journalism, honors print and online magazines with consistently superior execution of stated editorial objectives, innovative editorial techniques, noteworthy journalistic enterprise, and imagination and vigor in layout and design. This year, 25 winners received the coveted “Ellie” (named after the Alexander Calder stabile “Elephant”), ASME’s symbol of the award. Finalists were chosen by a panel of 190 judges from among the 1,964 entries from 333 print and online publications.

Trimble’s AllSport GPS works with many GPS-enabled BlackBerry smartphones including the BlackBerry 8800, BlackBerry 8820, BlackBerry 8830, BlackBerry Pearl 8130, BlackBerry Pearl 8110, BlackBerry Curve 8310, and BlackBerry Curve 8330. Allsport GPS is available for $5.99/month or $39.99/year through The application also works with more than 30 compatible GPS phones on the Sprint network.

The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited. RIM assumes no liability and makes no representation, warranty or guarantee in relation to third party products or services.


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