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Lucky Announces the Power to Control Time with New Marshmallow Charm in Lucky Charms® Cereal!


Announcement Marks the First Permanent New Charm in More Than 10 Years

For the first time in more than 10 years, Lucky the Leprechaun is adding a new permanent charm to his delicious Lucky Charms® cereal, a magical hourglass. The hourglass charm will join seven other signature charms and be just as powerful, giving Lucky the power to control time.

Lucky Charms combines scrumptious taste with whole grain oats to create a magically delicious cereal kids and adults alike have continued to enjoy over the past 43 years. The cereal contains Lucky’s magical charms, each of which bestow upon Lucky their own special powers: hearts (power to bring things to life), shooting stars (power to fly), horseshoes (power to speed things up), clovers (luck, but you never know what kind of luck you’ll get), blue moons (power of invisibility), rainbows (instantaneous travel from place to place) and balloons (power to make things float).

"Lucky Charms has been a family favorite at the breakfast table for decades and we are excited to add a new marshmallow charm to the cereal,” said Catherine Cox Draper, marketing manager for Lucky Charms. “The colorful fun of Lucky’s magical charms is a delicious way to start each day.”

Lucky Charms also provides strong nutritional benefits with whole grain and 12 essential vitamins and minerals, including the pairing of vitamin D and calcium for bone health.

The new hourglass charm in Lucky Charms will be available in stores across the U.S. For more information on Lucky Charms and Lucky the Leprechaun, visit


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