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Five Questions To Ask Before Buying A Diamond


Five Tips for Safe Diamond Buying on the Internet

Buying a diamond is one of the most important investments a couple makes. But purchasing a diamond on the Internet can be perilous, noted Joseph Schlussel, president of the Diamond Registry Inc. a wholesaler for over four decades that serves consumers too since 1997 at

“Diamond shopping can be confusing in the ‘real world,’ and it can be even more so on the Internet,” Schlussel said. “Many consumers do not end up with as good a deal as they think. They need to ask the right questions and deal with established companies.”

Here are’s top five tips for buying diamonds on the Internet:

1. Make sure the site has experts that personally inspect each diamond.

Many sites that sell diamonds use listings from computer networks of diamonds and have them drop shipped from New York. As a result, no one at the site personally inspects the gems.

“There are many reasons why every diamond should be personally inspected to insure their quality,” Schlussel noted. “You want to make sure the color and clarity grades match the grading report, as there have been instances where stones don’t match their ‘certificate.’”You are buying a Diamond not a paper"

2. Watch out for diamonds that have been treated, as this can significantly decrease the diamond’s value.

There is an increasing amount of treated stones on the market. Treated diamonds are artificially processed to improve their appearance.

Among the treatments to watch out for:

Fracture-filling is when a glass-like substance is injected into the cracks of a stone to artificially improve its clarity. It is reversible.
Laser-drilling is when the stone is drilled to remove its black imperfections.
High pressure-high temperature annealing is artificially improving a diamond’s color.

There are also some synthetic diamonds on the market.

“Consumers should make sure that the site that is selling them has a policy to disclose treatments.

3. Buy from well-established diamond experts.

“If you buy from a site that also sells everything from soap to perfume, you will not get the same quality, or value as when you buy from someone who specializes only in diamonds.

“A site of a long-established genuine wholesale company gives you a sense of security.

4. Buy from members of the leading trade organizations.

Members of trade organizations like the Jewelers Vigilance Committee and the World Federation of Diamond Bourses are under strict ethical rules. Those rules mandate that every diamond be accurately described, forbid dealing in “conflict diamonds” and mandate that any treatment be disclosed

5. Make sure the diamond is appraised by an independent appraiser who does not trade in diamonds.

In the end, don’t just take a site’s word about a stone’s value – get your diamond independently valued by a credentialed expert.

For years, the Diamond Registry was a wholesaler that sold to dealers and jewelers. In 1997, it began servicing the public at Joseph Schlussel , president has forty years experience in the business. He has been quoted as an industry expert in the New York Times, Fortune, Forbes, Money and on CNN. takes the fear out of Internet diamond buying with its Triple-Faceted Guarantee: In addition to the GIA Certificate.

FACET ONE: Joseph Schlussel personally inspects every diamond sold by Each diamond comes with an official weight slip from the Diamond Dealers Club, accurate to the thousandth of a carat, and the certificate measurements and cut verified by a computer printout.

FACET TWO: The is a member of leading trade organizations, including the Jewelers Vigilance Committee and the World Federation of Diamond Bourses.

FACET THREE: Every customer can get a free E-praisal( by respected appraiser Mervyn L. Cohn, past chairman of American Society of Appraisers Gems and Jewelry Committee.

“Because of our extensive knowledge of the diamond industry, consumers are assured that they a getting a beautiful, high-quality gem and the best deal possible,” Schlussel said. “Diamonds are a fantastic product. Nothing says love like a diamond. At we go out of way to make buying a diamond on the Internet a wonderful – rather than frustrating – experience.”


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