Deliver Your News to the World and Chef Rocco DiSpirito Introduce Exclusive ``Rocco Wine Club’’


San Francisco, CA -- 12/15/2004 --, the leading online retail provider of premium wines, lifestyle wine clubs and gourmet gift products, today announced a “first of its kind” partnership with celebrity chef, Rocco DiSpirito, to offer its customers the exclusive “Rocco Wine Club.” Members of this club are able to share in Rocco’s joint passion for wine and food through monthly shipments of fine wines that have been hand-selected by Rocco based on his extensive industry knowledge and background.

In addition, members will receive perfect pairing recipes from Rocco’s highly acclaimed restaurants, Union Pacific NYC and Rocco’s 22nd NYC, and from his best-selling cookbooks, Flavor and Rocco’s Italian American. To complete the experience, Rocco will include personal notes describing his wine and culinary experiences as they relate to the wine pairings offered in the club, plus details of sharing the “good life” with family and friends.

Together and Chef Rocco DiSpirito have also launched “Rocco’s Italian Wine and Cookbook Collection,” a collection of specialty Italian wines that were traditionally picked to compliment his and his Mama’s renowned dishes from Rocco’s 22nd NYC and Rocco’s Italian American cookbook. Specific wines include Banfi Chianti Classico Riserva, Lungarotti Pinot Grigio, Ca’ del Bosco Curtefranca Rosso, Ruffino Libaio, Placido Pinot Grigio and Ruffino Chianti.

“We are very excited about our new partnership with Rocco because he shares the same enthusiasm for amazing wine and great food, as our team does here at,” said George Garrick, chief executive officer of “The Rocco wine club and cookbook collection are a great addition to and we’re looking forward to sharing it with our customers.” puts great wine and great people together without fuss or fancy. It’s the good life the way it should be, for everyone, everyday and every way,” said Chef Rocco DiSpirito. will handle the sourcing and distribution of the wine club shipments, as well as advertising, promotions and customer service. For more information and membership applications, please visit at


Founded in 1997, is the market’s leading online wine retailer. Offering over 10,000 unique wines to 40 U.S. states, including D.C. and Japan, offers the largest selection of premium wines, lifestyle wine clubs and gourmet gift products. Always a great choice, brings the best of the wine world to enthusiasts throughout the nation with convenient door-to-door delivery for individuals and corporations. operates the world’s most trafficked wine Website, according to research conducted by Comscore. For more information, can be reached at 800-592-5870 or on the Internet at

About Chef Rocco DiSpirito

Chef Rocco DiSpirito has been chosen as Gourmet Magazine’s cover and “America’s Most Exciting Young Chef” 2000, Food & Wine’s Best New Chef 1999, 2003 James Beard Award winner and a recipient of the coveted New York Times 3 Star rating for Union Pacific NYC. He is the author of two best-selling cookbooks, Flavor and Rocco’s Italian American, star of the NBC series “The Restaurant” and host of “FoodTalk With Rocco” on WOR Radio daily. For more information, please visit


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