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Sybase 365 Selected by Firefly to Power Flight Information Service via SMS


Ensures Passengers a Hassle-free Pre-flight Experience

KUALA LUMPUR, MALAYSIA — MAY 2008 — Sybase 365, a subsidiary of Sybase, Inc. (NYSE: SY), the global leader in mobile messaging services, today announced that it has been selected by Firefly, Malaysia’s first community airline and subsidiary of Malaysia Airlines, to enable the airline to send mobile flight information to its passengers, wherever they are, regardless of country of origin or mobile operator.

“Our partnership with Firefly is another milestone for our growth in the aviation industry and an excellent example of how forward-thinking enterprises are taking advantage of mobile messaging technologies to derive new sources of revenue and increase customer satisfaction,” said Jane Liew, country manager of Sybase 365 Malaysia.“

Firefly’s mobile flight information service is delivered using Sybase 365® Application Manager Platform, designed to handle high volume outgoing SMS traffic, yet flexible and simple for customers to use via a Web interface. Sybase 365 Application Manager also provides Firefly with a cost-effective and efficient channel to communicate with their passengers, dramatically reducing airport waiting times and leading to high customer satisfaction.

SMS updates advising passengers of flight schedule changes, cancellations, pre-flight reminders, and even weather forecasts are sent to the passenger’s mobile phone.

“Working with a trusted enterprise partner like Sybase 365 enables Firefly to provide a reliable, hassle-free and efficient means of communication via SMS with our on-the-move passengers in the most convenient and immediate way possible– on their mobile phones,” said Eddy Leong, managing director, Firefly. “We are certain our passengers worldwide will benefit from this mobile flight information service.”

Firefly currently flies from Penang and Subang to Kuantan, Kota Bahru, Kuala Terengganu and Langkawi in Malaysia, and to Phuket and Koh Samui in Thailand.

Sybase 365’s unrivalled global SMS footprint to more than 700 operators and reach to more than 2.4 billion mobile users (77 percent of the world’s subscribers) will enable Firefly to seamlessly extend and roll out mobile services to many other regional destinations.

Sybase and Sybase 365 are trademarks of Sybase, Inc. All other company and product names mentioned may be trademarks of the respective companies with which they are associated.

Special Note: Statements concerning Sybase 365’s future prospects, products and business relationships are forward-looking statements that involve a number of uncertainties and risks and cannot be guaranteed. Factors that could ultimately affect such statements are detailed from time to time in the Sybase, Inc. consolidated Securities and Exchange Commission filings, including but not limited to its annual report on Form 10-K and its quarterly reports on Form 10-Q (copies of which can be viewed on the Company’s web site).


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