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Curt Farmer To Lead Wachovia Wealth Management In The Carolinas


20-year veteran has deep roots in Wealth Management

December 06, 2005, WINSTON-SALEM, N.C. – Wachovia Wealth Management has named Curt Farmer, a 20-year veteran of the financial services industry, as Wealth Management Director for the Carolinas. Prior to his new position, Farmer, a senior vice president, was managing executive of Sales and Marketing for Wachovia Trust. His office will be located at 100 North Main St. in Winston-Salem, N.C.

As Wealth Management Director, Farmer will be responsible for the delivery of investment management, financial and tax planning, trust and estate services, insurance, charitable, and private banking services in North Carolina and South Carolina. He will lead the Carolinas region, which includes a staff of more than 350 people.

“Curt Farmer is no stranger to the wealth management business, having spent the bulk of the past two decades serving high-net-worth clients,” said Linda Bowden, managing executive for Wachovia Wealth Management. “Curt’s expertise will help shape our focus throughout the Carolinas, our largest Wealth Management region. He is a proven leader who knows what our clients want and expect, along with the experience it takes to win their respect and trust.”

A native of Winston-Salem, Farmer joined Wachovia in 1985 as a manager of Securities Trading for Wachovia Brokerage Services. In 1987, he became an investment specialist in the Capital Management Group. He served as a Commercial Relationship Manager for the General Banking Group from 1989–92, when he became manager of Wealth Management for Winston-Salem. Following the merger of First Union and Wachovia in 2001, Farmer was named Wealth Management Director for the Pennsylvania/Delaware region. In January 2004, he returned to the Carolinas as managing executive of Sales and Marketing for Wachovia Trust, where he managed the overall sales and marketing efforts for the Trust division. He also established a nationwide sales force for Wachovia Trust.

“I am very excited to be working once again with clients in the Carolinas, a region I know well and care passionately about. It is our largest wealth region and a challenge I look forward to taking on,” Farmer said. “Wealth Management is a key focus for our company, and the Carolinas is a critical market for us. I look forward to the opportunity to help us grow and serve our clients well in the years ahead.”

Farmer received a bachelor’s degree and master’s degree in business administration from Wake Forest University. He also participated in the University of North Carolina Executive Leadership Program. He is a board member of the Wake Forest University Babcock Alumni Council and Wake Forest University Divinity School.

About Wachovia

Wachovia Corporation (NYSE:WB) is the fourth largest wealth manager in the U.S., based on private banking assets under management of $298 billion, defined as individual clients with accounts of at least $1 million, including some assets from Wachovia Securities and Wachovia Wealth Management (Barron’s, October 2005). Wachovia is ranked as a top ten wealth manager in the world, according to The Wealth Partnership Review, published in London, April 2005.

Wachovia Corporation (NYSE:WB) is one of the largest providers of financial services to retail, brokerage and corporate customers, with banking operations from Connecticut to Florida and west to Texas, and retail brokerage operations nationwide. Wachovia had assets of $532.4 billion, market capitalization of $73.9 billion and stockholders’ equity of $46.8 billion at September 30, 2005. Its four core businesses, the General Bank, Capital Management, Wealth Management, and the Corporate and Investment Bank, serve 13 million household and business relationships primarily through 3,138 offices in 15 states and Washington, D.C. Its full-service retail brokerage firm, Wachovia Securities, LLC, also serves clients through 702 offices in 49 states and five Latin American countries. The Corporate and Investment Bank serves clients in selected industries nationwide. Global services are offered through 40 offices around the world. Online banking and brokerage products and services also are available through


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