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The Internets Fastest Growing Supplier of Retail Electric Fireplace Products Announces Further Expansion Plans in the US


March 29th, 2008 ( ) The Miami based electric fireplace online retailer created and lead by British entrepreneur Malcolm Edwards announced further expansion plans.

It was announced at the beginning of the year that was the “fastest growing online fireplace retailer in the US

Internet seller Fireplace Gateway intended to move in to the furniture market at the beginning of this year but had to put those plans on hold in order to concentrate on the growth of the electric fireplace business.

Until recently all of their products were shipped only from Jacksonville Florida. As their market share has increased so much in the West and Mid West the management realized they had to reduce the shipping time to customers, as part of the expansion plan they now have an additional warehouse facility in Memphis Tennessee,
this has enabled them to keep delivery lead times to a minimum.

The increase in volume has resulted in an increase in customer service personal to keep up the high level of communication needed to maintain the levels of customer satisfaction that Fireplace Gateway promises and provides it’s customers.

The product range has been greatly increased in the last few months, in addition to the two collections from Arrowflame, FireplaceGateway now offers the full ClassisFlame Line.

The huge success of the company has been attributed to a number of aspects including free shipping, pricing, customer relations, product range and the web site design but the key to the very fast expansion is due to Edwards and his team recognising the quality and pricing structure of the Arrowflame brand at a very early stage in the business, although they offer Dimplex and Classic Flame products the Arrowflame range account for around 95% of sales.

Following the immense success of the retail side of the company Fireplace Gateway are now supplying units to interior designers, furniture stores and doing exceptionally well in the construction industry.

They offer contractors a low cost alternative to gas fireplaces directly to the job site. Edwards says “we are offering the builders new options that they had not considered before.” The company is doing particularly well with the Arrowfllame AF35N001 35” electric fireplace firebox


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