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Business Wake-Up Call: Customers Expect Smarter Conversations


Media briefing at the annual Teradata Universe event today will include Teradata client Nokia, Infinian, Ventana Research and Teradata CTO.

LISBON, Portugal — Teradata Corporation (NYSE: TDC), the global leader in enterprise data warehousing, announced today the availability of a new industry white paper advising leading-edge companies to dramatically accelerate the pace of consumer marketing evolution. The industry paper, developed by Ventana Research Vice President and Research Director Richard Snow, “Customers Expect Smarter Conversations: Leveraging Customer Insight to Drive Intelligent Dialogue through New Communication Channels,” is written for senior executives responsible for all aspects of dealing with customers and carries a sense of high urgency. This topic is the focus of a media briefing by a panel of experts here today.

“The most effective marketing is now conversation-driven, event-triggered, mobile and real-time relevant within an immediate social context. Push marketing is dying a slow and painful death — and its business practitioners with it,” said Snow. “Look around you: consumers are more mobile than ever and use their mobile devices more frequently than ever to quickly search for product information and deals — often on impulse. Successful marketing executives in the months ahead will be the ones that intuitively understand this — and start now to develop the enterprise-class intelligence systems and communications channel expertise to meet consumers where they are, anytime — across the channel those consumers prefer to use.”

A media briefing on this topic is being held today at the Teradata Universe Conference in Lisbon. The briefing will include a panel of speakers and presentation of a research paper. Panel speakers are Nokia Chief Information Officer John Clarke, Teradata Chief Technology Officer Stephen Brobst, Infinian Executive Vice President Stephen O’Shea, and the author of the Ventana research paper, Richard Snow.

The Ventana Research industry paper and media briefing are focused on addressing the following new marketing realities:

* Consumers are more mobile than ever and increasingly prefer smart phones and laptops for information, social interaction and shopping.
* Mobile phones are emerging rapidly as a popular customer interaction channel.
* This is creating new opportunities to engage customers anytime, anywhere.
* Real-time customer experience management is best supported by advanced data warehousing systems that can manage thousands of complex interactions per second across channels, fed by analytically precise customer intelligence.

“It comes down to this: can your company’s intelligence tools identify exactly which conversations your company should be having with individual customers — at any given moment — and then make them happen at the most opportune time?” said Stephen Brobst, Teradata Chief Technology Officer. “With Active Data Warehousing, there are no technology barriers.”

In January, Teradata announced a partnership with Infinian Corporation, a global leader in the development of mobile commerce solutions that take mobile customer communications to a new level: context-relevant personal conversations. Innovative marketers can now drive relevant and timely messages to individual customers in real time when it matters most, based on fresh intelligence facilitated by the world’s highest-performing data warehouses.

The Infinian software provides text-based messages and promotional bar codes (like coupons) using globally trackable and scannable 2D bar codes for offer redemption and validation in real time at the point of sale over a customer phone, personal digital assistant or other mobile device. This approach results in an authentic conversation with timely relevance at an individual level.


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