DuPont Science Simplifies Transportation Color Choices

Buyers of mega-yachts, corporate jets and over-the road trucks now can see exactly what their prospective purchases will look like in nearly any color and under almost any light condition, thanks to new digital software that produces three-dimensional effects that are virtually indistinguishable from photographs. Unique color matching technology from DuPont helps make it possible.

Bunkspeed® -- a leading provider of high-end visualization software - has a patent pending Hypershot software that is based on a “photon mapping” technique. This technique is used to create computer-generated effects used in a variety of digital media. By combining Bunkspeed’s unique object rendering technology with unique color matching technology from DuPont, buyers can see accurate representations of what the “real thing” will look like when it is painted.

“Our customers are selling high-end sophisticated products like mega-yachts, customized business jets and over-the-road trucks, so they can’t afford bad surprises,” said Dan Benton, color marketing manager, DuPont Performance Coatings (DPC), North America. “Their customers want to see the color on the product before they make the purchase. This technology allows for that visualization quickly, easily, and above all, accurately.”

Bunkspeed’s digital technology offers huge advantages over traditional materials such as printed brochures and paint chips. Buyers enjoy unprecedented levels of confidence in their color selections early in the product design process.

“Color helps our customers sell their products,” Dan said. “HyperShot™, combined with DuPont color science, provides DPC customers with a significant competitive advantage -- from design, engineering, through marketing and sales.”