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Direct2florist launches in New Zealand


A new innovative e-commerce opportunity has been launched into New Zealand. Former florists, father and son team John & Simon Stirling from Bolton, England are set to change the way consumers shop for flowers worldwide.

Direct2florist has joined forces with the New Zealand based “Joyflora Network” based in Christchurch to form a partnership that will see the company’s website initiative launched in New Zealand. could very well become the number one consumer flower ordering website worldwide,” said John Stirling. “We are delighted that Garry Knight will direct efforts of the program in New Zealand while we work to expand D2F around the world.”

The D2F initiative passes 100% flower value to the florist and allows the florist to set their own prices and upload their own products. Company Director Simon Stirling says “this program has been designed to drive business back to the real local florist, we aim to place real local florists on D2F at the top of the search engines.”

Basic computer skills are all that are needed to get started and it doesn’t take much time. Everything is done on-line by the florist. Mostly answering some simple questions. Prices, delivery areas and product selection can be changed at will, by the florist using a system that will automatically size photos.

“Already there are almost 100 florists listed in New Zealand” says Garry Knight, “and we are receiving a steady increase in order volumes. This is not going to go away. The concept of a worldwide florist directory, giving each real local florist their own virtual shop with secure on-line ordering, has been just the thing the industry has been waiting for. Real florists can now have daily specials on-line, and change them every day. Promote occasion days, change their product range, from their pc, as often as they choose. All that for about the price of one cup of coffee a week and who can’t afford that? This could be the biggest florist shop in the world”.

For those interested in listing on d2f, you’ll be pleased to hear that a 12-month registration in New Zealand costs NZD$175. For a short time direct2florist is offering an introductory special of NZD$100.


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