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EDS Advertising Campaign Showcases Company as ’World’s Business Ally’


Ads Feature Marquee Clients and Tagline “Behind success there’s EDS”

PLANO, Texas – EDS today launched a unique, client-centered global advertising campaign demonstrating how it is the business ally behind its clients’ success. Print and online advertising begins today and broadcast ads will debut in conjunction with the EDS Byron Nelson Championship Golf Tournament April 24-27.

The 2008 campaign, created by TM Advertising, showcases some of the world’s biggest and most prominent brands across eight key industries, with EDS behind the scenes helping ensure their success. Marquee clients including American Airlines, GM, Molson Coors and Xerox Corporation are participating in ads highlighting the value received from their relationship with EDS.

“At first glance, you may think these are our clients’ advertisements,” said Maureen McCaffrey, EDS vice president, Global Marketing. “That’s the intended effect and the real essence of this campaign. Our clients come first – we are their business ally working behind their success. EDS delivers technology and business solutions that enable our clients to maintain their competitive edge and deliver innovative products and services to their customers.”

Each ad has a consistent message of “Behind success there’s EDS.” This creative, fresh and authentic approach brings to life what EDS does and the role it plays behind-the-scenes with its thousands of global clients. In many ads, clients are featured prominently – and through a visual “page turn” – the reader is drawn to examples of results delivered in helping make these global companies successful – in essence, what EDS does to ensure its clients’ success.

“In our industry, we need to constantly leverage IT to innovate and grow, so it is critical to have a business ally who can manage the complexities of our IT systems and processes so we can focus on delivering our business strategies,” said Brenda Davis, Global CIO for Molson Coors. “As an IT services partner, EDS provides access to global resources and solutions required to perform at levels that match our business objectives today and in the future.”

McCaffrey concluded: “This advertising campaign embodies our EDS brand promise, ’We deliver on our commitments so you can deliver on yours.’ In the end, we will grow and succeed as a company as our clients grow and succeed.”

To view EDS’ new 2008 advertising campaign online, go to


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