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Nokia unveils four new devices and local email solution aimed at ’replacement buyers’ in emerging markets


Megapixel digital camera, large colour screen, music features and email for less than EUR 90

Johannesburg, South Africa / Espoo, Finland - At the Growing Together 2008 conference held today in Johannesburg, Nokia revealed new products that accelerate the company’s leadership in emerging markets. Also introduced today was a local mobile email solution exclusively for people in South Africa. Highlighted by the Nokia 5000, which offers a 1.3 megapixel camera and a large QVGA display - Nokia’s first megapixel cameraphone at this price point - as well as music and email capabilities, each new product brings a balance of features, design and affordability to meet every lifestyle and budget. The new mobile devices are expected to begin shipping by the third quarter, with an expected price range from EUR 50 to EUR 90, before applicable taxes or subsidies.

With the industry’s largest portfolio of mobile phones and support for more than 80 languages, more than one billion people worldwide currently use a Nokia device. In recent years, the majority of first-time buyers have come from the emerging markets. However, a significant shift is underway - while the first-time buyer market continues to grow, the number of replacement buyers- consumers seeking to replace their current mobile phone with a newer, more advanced model - has also grown substantially in emerging markets. In 2008, Nokia anticipates that for the first time, the number of replacement purchases in emerging markets will exceed those of first-time buyers.

“People in emerging markets like Africa are increasingly demanding more from their mobile phone - their expectations and demands in terms of functionality and design are similar to people in any other part of the world - they simply have less income at their disposal,” says Alex Lambeek, Vice President, Entry, who oversees Nokia’s efforts in emerging markets. “From the introduction of Nokia’s most affordable megapixel cameraphone, to a localized email solution in South Africa, we believe today’s announcements demonstrate Nokia’s firm commitment to bringing products and services that serve the varied needs and tastes of people in emerging markets.”

Nokia 5000 - a powerful package at an accessible price
Boasting a 1.3 megapixel camera, a high resolution QVGA display, FM radio with recording functionality, MP3 ringtones and more, the Nokia 5000 will set a new standard for functionalty and affordability. For mobile entrepreneurs as well as people on the move, the Nokia 5000 supports email and other essential benefits including Nokia Xpress Audio Messaging, Bluetooth and GPRS connectivity. The Nokia 5000 is expected to begin shipping in the second quarter of 2008 with an estimated retail price of EUR 90, before subsidies and taxes.

Nokia 2680 slide - entertainment and Internet access in a sliding design
Nokia’s first slide device for entry markets, the Nokia 2680 slide is a slim cameraphone that offers a balance of ease of use and entertainment functionality, including an FM radio with recording capability and MP3 ringtones, and core mobile phone features such as an expanded phone book. Its integrated digital camera ensures spontaneous moments are captured and shared. The Nokia 2680 slide is expected to begin shipping in the third quarter of 2008 with estimated retail price of EUR 75 before subsidies and taxes.

Nokia 7070 Prism - stylish, fold design sets it apart
Featuring a distinctive folding design with geometric patterns and external light effects, the stylish Nokia 7070 Prism is targeted at people who express their personality through their mobile phone. The Nokia 7070 Prism offers personalized content, including themes and wallpapers, and MP3-grade ringtones. Every aspect of this new phone, including its voice recorder and integrated hands-free speaker, is designed for people who want to stand out from the crowd. The Nokia 7070 Prism is expected to begin shipping in the third quarter of 2008 with estimated retail price of EUR 50 before subsidies and taxes.

Nokia 1680 classic - first phone, first camera
Nokia’s most affordable cameraphone to date, the Nokia 1680 classic offers essential mobile phone functionality with the added benefits of a basic digital camera. The phone with VGA camera and video recording features one-touch access for photos and videos. For families or small businesses, the Nokia 1680 classic also offers phone sharing functionality and easy access to email. The Nokia 1680 classic is expected to begin shipping in the second quarter of 2008 with an estimated retail price of EUR 50 before subsidies and taxes.

Mobile Email for South Africa
With the demand for mobile email on the rise, Nokia and Webmail International (PTY) Ltd today introduced Webmobile, a locally hosted mobile email solution exclusively for South Africa. The solution, configured for the new Nokia devices launched today, will be available in the second quarter of 2008.

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