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Qualcomm Introduces New Service Option for Operators Interested in Deploying the BREW Solution


Qualcomm Incorporated (Nasdaq: QCOM), a leading developer and innovator of advanced wireless technologies and data solutions, today announced that it is offering BREW® managed service, a new solution for operators that want to outsource their data services. With BREW managed service, Qualcomm hosts a single catalog of BREW applications that operators may offer to their respective subscribers who purchase BREW-enabled handsets. The hosted service is designed to provide operators a dynamic mobile application shopping experience that drives wireless data growth at low operational costs. This new offering will enable Qualcomm to provide BREW service to 23 operators who were previously being hosted by Midwest Wireless, including Bluegrass Cellular, Cellcom and Alaska Communications Group.

“We are pleased to provide this managed service for operators who might not otherwise have the opportunity to offer such a broad selection of applications and services to their customers,” said Arvin Chander, vice president of carrier relations for Qualcomm Internet Services. “Qualcomm is dedicated to driving the growth and evolution of wireless data and we will continue to leverage our years of experience in powering mobile content offerings to provide solutions to meet market demands.”

“The comprehensive catalog of BREW applications that Qualcomm continues to offer has allowed us to effectively meet our customer demand for data and unique applications,” said Barry Nothstine, director of marketing and product development for Bluegrass Cellular. “Since we launched the service, our users have become excited about the additional content that allows them to create a customized phone experience, and we have seen a marked increase in data ARPU.”

Qualcomm Internet Services enables mobile retailing solutions and Internet services that accelerate consumer adoption and usage of mobile data worldwide for its operator, brand & affinity and content provider customers. BREW, BREW Gaming and BrandXtend™, are comprehensive solutions for customers seeking to bring high-value wireless services to market and enhance the mobile experience for consumers. Customers also can benefit from a portfolio of adaptable, modular products that can be used to address specific mobile retail challenges from general merchandizing to personalized recommendations.

Qualcomm Incorporated ( is a leader in developing and delivering innovative digital wireless communications products and services based on CDMA and other advanced technologies. Headquartered in San Diego, Calif., Qualcomm is included in the S&P 500 Index and is a 2007 FORTUNE 500® company traded on The Nasdaq Stock Market® under the ticker symbol QCOM.

Except for the historical information contained herein, this news release contains forward-looking statements that are subject to risks and uncertainties, including the extent and speed to which BREW is deployed, change in economic conditions of the various markets the Company serves, as well as the other risks detailed from time to time in the Company’s SEC reports, including the report on Form 10-K for the year ended September 30, 2007, and most recent Form 10-Q.

Qualcomm and BREW are registered trademarks of Qualcomm Incorporated. BrandXtend is a trademark of Qualcomm Incorporated. All other trademarks are the property of their respective owners.


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