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Asia’s broadcasters rely on SEACHANGE, AVECO and BENCHMARK PARTNERSHIP


Comprehensive Systems and Regional Television Operations Expertise Pave Way for Latest Digital Upgrades in Bangladesh, Pakistan and Sri Lanka

SeaChange International, Inc. (NASDAQ: SEAC), one of the leading suppliers to television broadcasters globally, today announced a range of new broadcast television customers served through its partnerships with AVECO for automation technology, and Benchmark Broadcast Systems, one of Asia’s leading systems integrators. Among their newest customers coming on air are Diganta in Bangladesh; Maharaja TV in Sri Lanka; and Express News (TMN) in Pakistan.

These operators are just the latest of dozens across Asia that have brought their SD and HD offerings on line with the SeaChange Broadcast MediaLibrary/MediaClient (BML/MCL) digital video platform and AVECO’s television automation systems. The BML/MCL comprises distinct capabilities that have made it the foundation for over 100 broadcasters worldwide: BML video servers, which cost-efficiently provide fault-resilient storage of any type of media file; and highly flexible SeaChange MCL codecs that easily fit with any device in a broadcast operations workflow and support any video output, from standard definition and HD play-to-air to broadband streams.
AVECO’s modular and scaleable television automation systems are configurable to meet the particular requirements of an individual operation. Its solutions offer the flexibility to drive an entire broadcast workflow from ingest to play-to-air, as well as specific applications such as server control and management or newsroom automation.

These new customers at a glance:

* Diganta is based in Dhaka and serves Bangladesh. Diganta TV, a news and entertainment station, is owned by a leading newspaper group which is now venturing into television.
* MTV Channel (Pvt.) Ltd. is based in Colombo and is the leading television station in Sri Lanka. This multi-language, multichannel station broadcasts news, entertainment and other programming. MTV Channel is owned by The Capital Maharaja Organisation – one of the largest privately held business conglomerates in Sri Lanka.
* Express News Channel is based in Lahore and primarily broadcasts for the Pakistan market. They have recently gone on air and with a mix of news and human interest programming. Express TV is owned by the Lakson Group – one of the country’s largest business conglomerates focusing on consumer goods and services.

“Regardless of customer size and sophistication, MediaLibrary/MediaClient is providing economies of scale otherwise unobtainable and our partners are eagerly delivering this unprecedented opportunity to their customers,” said Vikas Anand, Business Manager, SeaChange International. “Side by side with Aveco and Benchmark, we’re delivering the perfect pairing of highly flexible software solutions with the localized operations expertise that operators in Asia require.”

“The combination of AVECO automation and SeaChange’s BML/MCL platform creates a powerful proposition to operators who are making the move to tapeless workflows,” said Pavel Potuzak, managing director at AVECO. “Coupled with Benchmark’s strong history of success and leadership in the region, broadcasters in Asia are afforded a comprehensive resource to address their existing needs while laying the groundwork for a clear upgrade path in the future.”

“We are able to offer our clients a solution that is as perfect for their requirement as is possible to get,” said A. Raza, Vice President, Benchmark Broadcast Systems. “SeaChange and AVECO technology are tightly integrated by us with other products and customers are able to get a smooth workflow that is tailored to their specific requirements. This not only allows them to save time and effort but also contributes to lowering the station’s operating costs.”

SeaChange’s range of proven content storage, streaming and management solutions, including its latest Broadcast MediaLibrary/Broadcast MediaClient play-to-air storage system and SD/HD software codecs, will be on display during NAB2008 at booth SU12011, April 14-17 in Las Vegas.

About Benchmark Broadcast Systems
Benchmark Broadcast Systems is a Systems Integrator with offices in China, India and Singapore. With over 300 man years of experience, strong broadcast and IT engineering know-how, the Company has numerous clients in Bangladesh, China, India, Malaysia, the Middle East, and Singapore. The Company is one of the pioneers of the technology front that led broadcast technology away from the traditional linear technology towards the “new age” computer-based open technologies. A move that has resulted in lower costs of equipment, lower operating costs, progressive programming techniques as well as a much better “on-air” look and feel for the industry.

Benchmark thrives on bringing new technologies to the Asian market and the Company has made it its mission to deliver these technologies to the broadcast industry, enabling it to reach new heights of efficiency and effectiveness.

As a result, Benchmark has a string of firsts behind it. For instance:

* The Company was one of the first to bring non-linear editing to the region
* It was the first to recognize the benefits of web-based news reporting and was the first to bring a web browser based newsroom to the region
* It was the first, in Asia, to bring a complete Storage Area Network (SAN) based TV station online

Today, the Company is at the forefront of bringing the concept and implementation of the fully automated, digital workflow to the Asian broadcast industry as well as delivering content to new media.
Benchmark Broadcast Systems operates in network mode with senior managers operating out of Beijing, Chennai, Delhi, Mumbai and Singapore. Benchmark Broadcast Systems is part of the Benchmark group of companies –


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