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SLI Systems Unveils "Site Champion" That Learns From User Behavior to Improve Search Engine Optimization


SAN FRANCISCO, CA -- 12/13/2004 -- S.L.I. Systems, Inc., a provider of search services that enhance results and revenues, today unveiled “Site Champion,” a groundbreaking new module of SLI’s “Learning Search™” service for corporate Internet sites and e-commerce destinations.

SLI’s new Site Champion helps eliminate the guesswork from search engine optimization by turning common customer search terms into a tool to better optimize Web Sites for placement within search engine listings.

Charter customers that have deployed Site Champion include Etronics, NRS (Northwest River Supplies) and Holiday Houses, with others expected to be unveiled shortly.

The Site Champion module integrates with SLI’s Learning Search service, tracking visitors’ search terms and using them to automatically create related search links for each page of a Web Site. These links are displayed on every page of the site. When visitors click on these ’related search’ links they are presented with site search results for that term, directing them to additional relevant content and commerce opportunities -- making it easier for a site’s visitors to find what they want.

Site Champion has been shown to improve revenues for charter customers, increasing traffic by at least 50%, with select customers experiencing even larger traffic gains. Additionally, this new module reduces optimization workloads for site owners while improving user experiences. A site’s users now instantly perform the optimization simply by searching on sites that have deployed Site Champion, in return receiving better user navigation experiences.

Increased site traffic is generated because Site Champion related searches are crawled by Internet search engines. Each linked search results page is optimized for a search term, with that term appearing in the title, link and naturally throughout the page.

“With this launch we have effectively eliminated both the guesswork and the grunt-work from search engine optimization. The new Site Champion dramatically improves the ability of Web content and e-commerce sites to have their most relevant pages prominently featured in search engine listings,” said Dr. Shaun Ryan, CEO, SLI Systems. “SLI’s services learn from user site search behavior to automatically enhance a Web Site’s navigation functionality, helping to drive increased opportunities for revenue generation.”

“Within one week of implementing SLI’s Site Champion module on our Etronics retail Web Site we already began receiving increased traffic from the Google search engine, driving users directly to the electronics equipment they were interested in purchasing,” said Mayer Balser, COO, Etronics. “Our decision to launch SLI’s Learning Search service throughout our site was based on our continued commitment to deliver the best online experience to our online shoppers, making it easy for potential customers to locate Etronics offers on our Web Site as well as on the top search engines.”

SLI’s patent-pending Site Champion process is unique, with SLI’s Learning Search service the first and only site search solution to generate related search keywords for each page of a Web Site.

Additionally, site search listings now become featured content for Web publishers and e-commerce concerns -- serving up exactly that which customers are seeking, while simultaneously increasing opportunities for revenue generation. Users receive better experiences, with Web Site owners garnering increased traffic and revenue streams.

“We have literally seen search listings pages from our site appear at the very top of Google search engine results, within days of rolling-out SLI’s new Site Champion,” said Rett Clevenger, E-Commerce Manager, NRS. “For example, water sports enthusiasts searching on Google for ’paddling gloves’ now are instantly offered as their top choice a listings page from our site, featuring NRS’s selection of paddling gloves. And we didn’t have to do a thing to achieve this phenomenal result, as SLI’s Site Champion automatically generated this page based on our customer search requests on the site.”


Etronics (, a leading electronics retailer, is deploying SLI’s new Site Champion on its site to help its customers find the right consumer electronics and computing equipment -- whether they are searching on the Etronics Web Site or on a popular third-party search engine.

For example, digital photography enthusiasts seeking the Sony T3 Cybershot camera who search on the popular Google search engine for the term “Sony T3” now receive as their top result a search listings page from the Etronics, featuring Etronics-showcased Sony T3 cameras and related accessories. This results page was automatically generated by SLI’s Site Champion module (harvested from Etronics customer search requests) and made available from links within the Etronics Web Site as well as in results from Internet search engines. As such, Etronics receives increased opportunities to complete transactions for its Sony digital photography products.

About SLI Systems

SLI Systems is the developer of superior Web technology that searches, learns and improves. SLI provides services for corporate Internet sites, e-commerce destinations and consumer Internet portals. The company’s “Learning Search” and “Related Search” technologies empower businesses to enhance customer satisfaction while increasing sales, reducing costs and yielding valuable usage data. Unlike traditional search software, SLI’s patented technology continuously “learns” from the behavior of visitors over time to deliver more relevant results. It keeps getting better -- while improving paid search and e-commerce revenues for SLI customers. SLI customers include NBC, VERITAS, The Excite Network, Comet Systems, Etronics and others. Together with RealContacts Ltd., SLI is the co-owner of Eurekster (, the first and only Internet search engine powered by social networking technologies. The privately-held company maintains offices in San Francisco and Christchurch, New Zealand. For more information, visit


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