Qualcomm to Host Second Annual MediaFLO Conference 2008 in Tokyo

Qualcomm Incorporated (Nasdaq: QCOM), a leading developer and innovator of advanced wireless technologies and data solutions, today announced that it will host the second annual MediaFLO™ Conference in Tokyo. The conference will provide a global update on the MediaFLO mobile broadcast platform. Japan is the home of two MediaFLO planning organizations led by KDDI and Softbank, two of the country’s major wireless operators.

The MediaFLO Conference 2008 will take place on Wednesday, March 19 at 14:30 at the Meiji Kinenkan in Tokyo, Japan. Dr. Kamil Grajski, president of the FLO Forum, an industry consortium consisting of more than 90 member companies throughout the mobile TV value chain, will kick-off the conference by discussing the organization’s global standardization efforts, highlighting the worldwide market traction of MediaFLO technology and underscoring the importance of technology neutrality in mobile TV regulations. Next, Kazuhiko Masuda, president of MediaFLO Japan Planning Inc., and Masahiko Yabuki, president of Softbank’s Mobile Media Planning Corp., will provide an update about their respective MediaFLO planning and commercialization activities. Additionally, Mr. Mamoru Yano of Media Scope Inc. will share his perspective on the new MediaFLO mobile TV pilot project in Shimane prefecture for the Specified Ubiquitous Districts.

For the first time this year, the MediaFLO Conference will include a product showcase featuring companies demonstrating a variety of MediaFLO products and services during the reception beginning at 17:30. Participating companies include Anritsu Corporation, Leader Electronics Corporation, Maspro Denkoh Corporation, Packet Video, Rohde & Schwarz, Roundbox / CTC and Qualcomm.

“Following the success of the inaugural MediaFLO Conference in June 2007, Qualcomm is delighted to hold the second annual event in Tokyo to share the progress being made as members of the MediaFLO ecosystem advance on the path towards global commercialization. This year, Qualcomm is especially pleased to announce that the Ministry of Internal Affairs and Communications has selected three MediaFLO pilot projects for the Specified Ubiquitous Districts, and we are very excited about having its representative speak at the conference,” said Neville Meijers, senior vice president and general manager, MediaFLO Technologies. “This event provides an opportunity for Qualcomm and its partners to demonstrate both the exceptional performance of the MediaFLO platform in a real world setting and the substantial business benefits that the technology enables.”

MediaFLO is a mobile broadcast platform for the delivery of high-quality entertainment and information, including streaming video and audio, Clipcasting™ media, IP datacasting and interactive services. FLO™ is an open, globally recognized air interface technology standardized by the Telecommunications Industry Association (TIA) and recommended by ITU-R for the broadcasting of multimedia and data applications. Invented for mobility, MediaFLO is designed to increase capacity and coverage, as well as reduce costs for multimedia content delivery to mobile devices. More information about MediaFLO is available at www.mediaflo.com.

Register for the MediaFLO Conference 2008 at http://mediaflo-info.com or by contacting 03-5421-8881 or info@mediaflo-info.com.

Qualcomm Incorporated (www.qualcomm.com) is a leader in developing and delivering innovative digital wireless communications products and services based on CDMA and other advanced technologies. Headquartered in San Diego, Calif., Qualcomm is included in the S&P 500 Index and is a 2007 FORTUNE 500® company traded on The Nasdaq Stock Market® under the ticker symbol QCOM.
Qualcomm is a registered trademark of Qualcomm Incorporated. Clipcasting, FLO and MediaFLO are trademarks of Qualcomm Incorporated. All other trademarks are the property of their respective owners.