Fisher-Price® Wins Toy Of The Year Awards For Smart Cycle™ Physical Learning Arcade System

Smart Cycle™ Wins Most Innovative Toy of the Year And Educational Toy of the Year.

NEW YORK . – Mattel, Inc. (NYSE: MAT), the worldwide leader in toys and family products, made headlines as the Fisher-Price Smart Cycle™ Physical Arcade Learning System, received two highly coveted Toy of the Year (T.O.T.Y.) Awards. The awards were presented Saturday evening at Chelsea Piers in New York City at the Toy Industry Association’s Annual T.O.T.Y Awards gala.

The Smart Cycle garnered the Most Innovative Toy of the Year Award, honoring the most outstanding, unique and creative toy introduced in the past year as well as the Educational Toy of the Year, which recognizes a toy that, through play helps children develop special skills and/or knowledge.

“We pride ourselves in developing the most innovative, fun products that foster children’s development,” says Kevin Curran, Senior Vice President and General Manager, Fisher-Price. “The Smart Cycle combines active play, learning and traditional arcade play, which has resonated with parents and children. We are very proud of the Smart Cycle and we are thrilled about the industry’s recognition.”