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IDG’s InfoWorld Media Group Incorporates Feedster Syndicated Feeds into Their New IT Product Guide


San Francisco, CA, September 29, 2004 -- IDG’s InfoWorld Media Group, the premier enterprise IT print and online magazine, and Feedster Inc. the first company to utilize RSS and weblog content to enhance broad Internet search, have announced a partnership to incorporate Feedster syndicated feeds in the IT Product Guide on

Infoworld’s IT Product Guide delivers an unbiased, independent, and critical look at technology-focused products and services for IT buyers. The IT Product Guide on provides more than 230 in-depth InfoWorld Test Center reviews, specifications, user/buyer reviews, related articles, company data, and buying information for enterprise and business-grade IT products. Readers can also assess competitive offerings and read more about the products from their peers in the blogosphere by viewing the section of the Product Guide labeled “weblogs and feeds”. It’s the ultimate IT product research and decision tool.

“This strategic initiative allows our readers to not only access product information and reviews, but also hear what their peers are saying about a specific product.” says Kevin McKean, CEO and editorial director of InfoWorld. “IT decision makers and buyers increasingly turn to the Web for credible, tested product evaluation. This new site serves as the quintessential tool for the enterprise market, as well as the de-facto destination for anyone making strategic buying decisions.”

“Both Feedster and Infoworld apply leading edge methods to bring users relevant and timely information and commentary,” said Scott Rafer, CEO of Feedster. “It makes sense to offer users the next-generation power of RSS and the rapidly growing content from the universe of weblogs.”

The brainchild for the Product Guide stems from the InfoWorld Test Center, renowned for its 15 years of objective and in-depth testing of enterprise technology products and services. By extending the InfoWorld Test Center reviews to the Product Guide, IT professionals can now access a one-stop resource that allows them to view Test Center reviews, search for specific products, read user reviews and news articles, and get direct purchasing information all in one place.

About InfoWorld Media Group
For 25 years, InfoWorld Media Group has provided cutting-edge coverage and evaluation of IT products and services for technology experts in senior management. Through integrated channels including print, online, and events, InfoWorld reaches the most influential senior-level information technologists -- those who drive their enterprises’ strategies and technology purchases. Powered by a continued investment in an independent Test Center, InfoWorld analysts and editors provide both hands-on analysis and evaluation, as well as expert commentary on issues surrounding emerging technologies and products.

About IDG
International Data Group (IDG) is the world’s leading technology media, research, and event company. A privately-held company, IDG publishes more than 300 magazines and newspapers including Bio-IT World, CIO, CSO, Computerworld, GamePro, InfoWorld, Network World, and PC World. The company features the largest network of technology-specific Web sites with more than 400 around the world. IDG is also a leading producer of more than 170 computer-related events worldwide including LinuxWorld Conference & Expo, MacworldConference & Expo, DEMO, and IDC Directions. IDC provides global market research and advice through offices in 50 countries. Company information is available at

About Feedster
Feedster is a rapidly growing search engine for online content and weblogs published using RSS, a newly popular XML standard. Feedster indexes more than 900,000 syndicated sources including over 50,000 professional feeds from The New York Times, BBC, CNET, IDG, Wired and more. Approximately 5,000 new feeds are added daily. The Company aggregates and publishes feeds for topical subjects and events such as and Go to: for more information.


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