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NAVTEQ Secures PTV AG Data for NAVTEQ Traffic Patterns™ Germany


Fira de Barcelona, Spain, booth #1G45 – February, 2008 – NAVTEQ (NYSE: NVT), a leading global provider of digital map data for vehicle navigation and location-based solutions, today announced an agreement with PTV AG covering the use of PTV traffic data for the development of NAVTEQ Traffic Patterns in Germany.

PTV AG will provide NAVTEQ with data that quantifies the traffic flow averages for arterial roads within Germany. The data is based on the comprehensive and innovative traffic model developed by PTV, which is continually validated with sensor and probe data. NAVTEQ will use proven proprietary technology to geo-reference, enhance and optimize this data for inclusion in the NAVTEQ Traffic Patterns Germany product.

NAVTEQ Traffic Patterns is a database of average traffic flow velocity for roadways geo-referenced to the NAVTEQ map database. Traffic Patterns provides the foundation for predictive traffic applications, offering developers enhanced alternate route features and more accurate drive time estimates for logistics and navigation products. Consumer navigation devices recently launched in North America, equipped with NAVTEQ Traffic Patterns, now calculate the most ideal route based on time of the day and day of the week as traffic patterns change.

“PTV and NAVTEQ have worked together for many years on a variety of initiatives,” noted Hans Hubschneider, CEO and spokesman of the board for PTV AG. “We know that NAVTEQ insists on high quality dynamic traffic data for their European coverage expansion. PTV will help provide insight and local expertise to support this launch.”

“NAVTEQ Traffic is a leader in North America, it is our goal to build on this success in Europe by offering innovative products based on agreements with industry leaders like PTV,” explained Howard Hayes, vice president for NAVTEQ. “An example of an innovative product using Traffic Patterns is our recently launched ‘Fastest Drive Now’ feature at It calculates the most ideal route taking into consideration time of day, real-time traffic conditions, and historical traffic patterns.”

At GSMA Mobile World Congress, February 11-14, 2008, NAVTEQ is demonstrating NAVTEQ Traffic PatternsTM capabilities in booth #1G45.
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