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NICE SmartCenter’s Interaction Analytics Solution Wins 2007 Product of the Year in Speech Analytics Category


Panel rates NICE advanced analytics number one second year in a row, based on its innovation, performance, functionality, and value

Ra’anana, Israel, February, 2007 - NICE Systems (NASDAQ: NICE), a leading global provider of advanced solutions that enable organizations to extract Insight from Interactions to drive performance, today announced that TechTarget’s selected the NICE SmartCenter’s Interaction Analytics solution as Speech Analytics Product of the Year in its “2007 Products of the Year” awards. The NICE solution was selected from among fifty products in eight categories, by the editorial staff, in conjunction with a team of users, industry experts, analysts, and consultants. The NICE solution was noted as the clear winner for its innovation and value to customers, as well for going beyond speech analytics and being the most complete product. NICE was selected as the product of the year award winner in the speech analytics category for the second year in a row.

Donna Fluss, President of DMG Consulting, commented, “Speech analytics is unique in its ability to provide timely insights into customer needs and wants. NICE has delivered an analytics offering that end users find compelling and valuable.”

NICE’s Interaction Analytics solution delivers business solutions for improving contact center operations and driving strategic enterprise initiatives such as improving customer loyalty and retention, and increasing sales and marketing effectiveness. The NICE solution enables organizations to leverage customer interactions to support data-driven business decisions through mass-analysis of customer interaction content, call categorization (e.g. by product line or analysis type – such as ‘satisfaction’), trending (i.e. whether there was an increase or decrease in call type or in satisfaction levels), and a root-cause analysis of customer interactions that compiles and cross-references inputs from speech analysis results, telephony and other customer data sources.

“I t is an honor for NICE that our solution has been named Product of the Year in the Speech Analytics category,” said Barak Eilam, VP and General Manager, Interaction Analytics at NICE. “ Having been selected as the industry’s best reflects the great business value of NICE’s interaction analytics in delivering proven business solutions. NICE’s solution platform offers a multi-dimensional approach to analytics, which is complemented by the extensive domain expertise of our team, delivering solutions that are tightly aligned with business objectives and processes.”
Trademark Note: 360° View, Alpha, ACTIMIZE, Actimize logo, Customer Feedback, Dispatcher Assessment, Encorder, eNiceLink, Executive Connect, Executive Insight, FAST, FAST alpha Blue, FAST alpha Silver, FAST Video Security, Freedom, Freedom Connect, IEX, Interaction Capture Unit, Insight from Interactions, Investigator, Last Message Replay, Mirra, My Universe, NICE, NICE logo, NICE Analyzer, NiceCall, NiceCall Focus, NiceCLS, NICE Inform, NICE Learning, NiceLog, NICE Perform, NiceScreen, NICE SmartCenter, NICE Storage Center, NiceTrack, NiceUniverse, NiceUniverse Compact, NiceVision, NiceVision Alto, NiceVision Analytics, NiceVision ControlCenter, NiceVision Digital, NiceVision Harmony, NiceVision Mobile, NiceVision Net, NiceVision NVSAT, NiceVision Pro, Performix, Playback Organizer, Renaissance, Scenario Replay, ScreenSense, Tienna, TotalNet, TotalView, Universe, Wordnet are trademarks and/or registered trademarks of NICE Systems Ltd. All other trademarks are the property of their respective owners.

This press release contains forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Such statements are based on the current expectations of the management of NICE Systems Ltd. (the Company) only, and are subject to a number of risk factors and uncertainties, including but not limited to changes in technology and market requirements, decline in demand for the Company’s products, inability to timely develop and introduce new technologies, products and applications, difficulties or delays in absorbing and integrating acquired operations, products, technologies and personnel, loss of market share, pressure on pricing resulting from competition, and inability to maintain certain marketing and distribution arrangements, which could cause the actual results or performance of the Company to differ materially from those described therein. We undertake no obligation to update these forward-looking statements. For a more detailed description of the risk factors and uncertainties affecting the company, refer to the Company’s reports filed from time to time with the Securities and Exchange Commission.


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