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TomTom and SFR Sign Agreement To Bring the World’s Most Advanced Traffic Information Service to France


Amsterdam, Netherlands. - TomTom, the world’s largest navigation solutions provider, and SFR, the second largest mobile operator in France, today announce an exclusive partnership to bring TomTom High Definition (HD) Traffic™ to France. HD Traffic is TomTom’s unique new way of supplying customers with the most accurate and up-to-date traffic information available in France. This sets a new industry standard and revolutionises the way drivers can plan their daily journeys. TomTom expects to launch the service in France in the first half of 2009.

To provide superior, accurate, real time traffic information for all major roads in France, TomTom will combine multiple sources. TomTom’s in-house patented technology uses anonymously aggregated data from the award-winning SFR network on the speed and direction that mobile phones are travelling in cars. This data is combined with existing French traffic information sources to deliver the most comprehensive traffic information service available on the market: TomTom HD Traffic. The traffic information is securely transferred to TomTom devices in real time thanks to SFR’s patented Machine to Machine (M2M) solutions. TomTom HD Traffic is already live in The Netherlands and is planned for launch this year in the UK and Germany.

With TomTom HD Traffic, customers will get the most accurate arrival times available. These times are constantly updated to reflect the current traffic situation. Thanks to the extensive coverage by TomTom HD Traffic of roads in France, customers will also always be able to make the right decision when it comes to selecting an alternative route. Consequently, customers will experience the peace of mind that comes with having the most comprehensive traffic information at their fingertips — both before starting their journey and while driving.

“SFR’s strong brand and leading network make it an ideal partner for TomTom. This announcement - following those of our partnerships with mobile operators in the German, UK and Dutch markets - is a strong step forward in our strategy to bring HD Traffic to multiple markets and is in line with the timings we set out to sign these partnerships,” Harold Goddijn, TomTom’s chief executive officer, comments. “We look forward to making HD Traffic available to the more than 30 million cars on the road in France.”

“This strategic deal fits with our ambition to be the best partner for innovative companies, and illustrates how our leadership on network technologies and quality of service paves the way for successful partnerships. It’s also a wonderful opportunity to reinforce our position as a leader of the soaring French GPS market, a win-win deal which opens a new era of innovative solutions leveraging the ubiquity of SFR networks and leading technologies of partners like TomTom,” added Frank Esser, SFR’s chief executive officer.

Both current and future TomTom users will be able to benefit from the service once it is available. The solution will also be available for major automotive manufacturers to include in their navigation solutions, as well as for road authorities and businesses, who may use it for dynamic traffic control management and improved fleet management.


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