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Pink is the new black! Canadians rethink breast cancer with help from TELUS


Rethink Breast Cancer receives contribution from sales of the new
pink BlackBerry Pearl™ 8130 Smartphone, available only at TELUS

Toronto, ON – TELUS today announced the launch in Canada of the new pink BlackBerry Pearl™ 8130 Smartphone. To celebrate the launch of this fashionable device from Research In Motion, TELUS is also pleased to announce its involvement with Rethink Breast Cancer, currently contributing $25 to the organization from the sale of every pink BlackBerry Pearl 8130.

Rethink Breast Cancer is a bold and innovative charity that supports young people affected by and concerned about breast cancer through education, research and support programs. With a new approach and positive style of communicating, the organization is well-known across the country for using creative and unconventional ways to engage women and men who haven’t responded to traditional charitable appeals.

“Working with Rethink Breast Cancer allows TELUS to give where we live and reach out to young Canadians in communities across our country whose lives are touched by this devastating illness,” said Tammy Scott, vice-president Marketing Communications at TELUS. “Our TELUS team members give generously to the fight against breast cancer with both their time and their money. And now we are very proud to offer our customers the chance to get behind this important cause as well. TELUS will currently contribute $25 to Rethink Breast Cancer for every pink BlackBerry Pearl 8130 purchased. If we work together we can all rethink breast cancer and win.”

“The pink BlackBerry Pearl 8130 combines function and fashion – something that helps any woman look smart, all while supporting breast cancer research,” said Mary-Jo DeCoteau, Executive Director, Rethink Breast Cancer. “But as important as it is to look smart , we also want women to be smart about their breast health. Women don’t have to have a fancy routine for breast examination, but they should be familiar enough with their bodies that they notice any change.”

Recent survey results from TELUS – Angus Reid showed that women are more likely to take advantage of email to organize their social life. The pink BlackBerry Pearl 8130 from TELUS is the perfect choice, which will not only help them show their support for the breast cancer cause, but will also give them the freedom to keep in touch with the important people in their lives and manage their busy schedules all while looking absolutely smart.

The pink BlackBerry Pearl 8130 from TELUS includes a special edition pink chameleon wallpaper, a two megapixel camera with flash and video capture capability. The ultimate communication device, the pink BlackBerry Pearl 8130 offers many of today’s essential communication features to stay in touch while on-the-go including phone, e-mail, web browser, text messaging, instant messaging, calendar, and more.

For access to these great features and mobile data at broadband-like speeds, the pink BlackBerry Pearl 8130 operates on Canada’s fastest coast-to-coast mobile network. Whether sending photos from a night on the town, staying connected to friends via Facebook or exchanging emails, the EVDO network takes the wait out of accessing data while enjoying life where it happens rather than having to be tied to a computer.

The pink BlackBerry Pearl 8130 is available from TELUS for as little as $99.99 on a three-year contract or $499.99 without a contract.

For more information about the pink BlackBerry Pearl 8130 Smartphone and TELUS’ participation in this project with Rethink Breast Cancer, please visit


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