Deliver Your News to the World Launches Sports Betting Information Blogs


Las Vegas, NEV., February 6th, 2008. will be launching the Pregame Sports Betting Information Blogs on Wednesday, February 6th, capitalizing on the post-Super Bowl interest of users and transitioning them into the information rich time frame of college basketball’s March Madness tournament. Blogs will be written by Pregame’s team of professional sports bettors and journalists as well as Gold Star Pregame Forum contributors. The Blogs will enhance the sports bettors’ enjoyment by fostering a sense of community, providing access to - and dialog with - industry experts, and providing an additional stream of rich, thoughtful and well-researched content with a sports betting perspective that is easily accessible.

To support the Pregame Sports Betting Information Blogs launch, will be sponsoring a month-long contest as well as launching a direct response and contextual campaign to introduce both new and existing Pregame users to the blogs section.

The Pregame Blogs $1000 giveaway will randomly award $1000 to a registered Pregame user just for commenting on blog posts. Each comment that a user leaves on a blog post will count as an entry into the contest. On March 1st, all entries will be tallied and Pregame’s own RJ Bell will draw the random winner. This contest will not only bring attention to the blogs but also encourage users to immediately become engaged in the ongoing dialogue with Pregame’s staff of professional bettors.

To support the announcement of the blog launch, will be rolling out all of the following components:
• Additions to the navigation to link directly to the blogs
• A dedicated banner space takeover for a week on all Pregame properties promoting the blogs
• Contextual promotion to the blogs within content and posts on the Pregame Forums
• A special announcement email campaign to all 250,000 registered newsletter subscribers on all Pregame newsletter lists
• Contextual integration into all Pregame email newsletters has a proven track record of building user bases for dynamically generated, real-time sports betting information, and the company is confident that the blogs will be no exception to this history. The Pregame Sports Betting Information Blogs will be yet another integral key in the cross channel, integrated marketing structure of

About Pregame is where players get ready to bet on the action, allowing them to play with confidence. Pregame provides football, basketball, and baseball information worth betting on, including premium picks and sportsbook expertise, backed by superior customer service. Flagship offering delivers help from famous handicappers. For more information on, visit


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