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Email Deliverabilty - Key Concern for MailWorkZ Marketing Clients.


Email Deliverabilty - Key Concern for MailWorkZ Marketing Clients.

Bedford, NS – November 17, 2005 - MailWorkZ, experts in email marketing software and emarketing services, have seen to date in 2005, a 60% increase in subscribers to their Black List Monitoring Service.

“The foremost concern of our clients is email deliverabilty,” says CEO, Karen Fegarty. “Email deliverability rates are dropping due to the use of spam filters and black lists, and our clients are asking for tools to help increase the number of emails that reach their clients and potential clients”.

The success rate of emails reaching inboxes is affected by ISPs, corporate email systems and individuals using filter software that checks many of the common black lists, to see if inbound emails have domains or IPs that are listed as potential spammers. Hundreds of black lists exist and are routinely checked.

Difficulties arise for legitimate marketers when their domains or IPs have been erroneously placed on one of these black lists. It often takes just one complaint to have them banned on a particular list. As well, a client’s IP may be affected when another user in the same range of IPs becomes listed. A client’s email deliverability rate is drastically reduced, when appearing on a popular blacklist.

Marketers need to be constantly aware of their status on these lists. MailWorkZ developed the Black List Monitoring system for their clients to help them manage these situations. This system monitors their status on most of the popular black lists and gives them instant notification of where and when they are listed. It also provides them the information to start the process of getting their IP delisted.

Through the use of Sender Id, Domain Keys, SPF and diligent awareness of their status on black lists, marketers are beginning to take email deliverability issues seriously and are taking steps to ensure that they enjoy the best deliverability rates possible.

To find out more about Black List Monitoring visit,

About MailWorkZ

MailWorkZ is an exciting company focused on developing key emarketing tools. With products like Broadc@st’s Email Marketing Software and services like ezTrackZ online ad tracking, and the newest addition, Black List Monitor, thousands of MailWorkZ customers have everything they need to increase market share, revenue, profits as well as improve their customer relationships. For more information on MailWorkZ products and services, visit

For More Information
Contact: Karen Fegarty
MailWorkZ – Head Office
Phone: 902.835.5009
Fax: 902.835.8976


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