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FLIP: New sales automation tool says “Let sellers sell — not fight an interface.”


InterScape Inc. announced today its release of FLIP, a new sales force automation tool designed to release sales professionals from IT complexity so they can concentrate on their core competency.

”Sellers want to sell,” said InterScape CEO Matt Francis, “and they want a tool that lets them do that without wading through layers of navigation or weeks of training.”

Designed for sales forces at small, medium, or enterprise-scale companies, FLIP is the newest addition to InterScape’s Knovial suite for managing marketing, sales and communications on a single platform. The company is based in Norcross, GA.

Cost effectiveness and risk-reduction were key considerations, said Francis: FLIP carries a $299-per-seat price tag, and its integration with other sales and marketing functions promises reduced support costs.

Further, FLIP uses the Microsoft SYNC Framework to let users work offline and automatically synchronize with the home office whenever an Internet connection is convenient. “Savings on wireless cards alone can be substantial,” said Francis.

Meanwhile, FLIP’s ease of use minimizes training expenses. The tool is one of the first to employ the new Microsoft Presentation Foundation to deliver a simple interface without file menus or tabs. That transparency “brings new salespeople up to speed quickly — not in days or weeks, but in as little as a half hour.”

FLIP integrates smoothly with a company’s Web presence, marketing, e-commerce, and business intelligence, said the InterScape chief. “It lets managers and salespeople manage prospects, contacts, customers and local and national events — and also instantly send trackable email messaging, print marketing, and event invitations.”

The tool’s zip-code level functionality, meanwhile, not only enables targeted territory-based marketing campaigns, but also lets managers assign new salespeople to existing territory with minimal turnover cost.

FLIP helps managers align their sales force through such resources as training materials, forms and internal communications. And it generates easy-to-understand interactive reports to support business intelligence goals.

InterScape thinks sales professionals in the field will appreciate FLIP’s e-commerce integration, with which they can create or track orders on the spot. That, said Francis, delivers “a vital customer-service advantage in today’s competitive environment.”


 sales automation
 sales force automation
 sales marketing

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