Kantar Group and Research International joins BT’s research roster

BT has appointed the Kantar Group – one of the world’s largest research, insight and consultancy networks - to manage its brand and customer tracking research.

Following a competitive review, BT’s consumer brand and tracking research has been consolidated and is now managed by Kantar company Millward Brown with immediate effect.

In addition, market research agency Research International has been appointed to undertake BT’s concept screening on an exclusive basis.
Tim Evans, Director Marketing Services at BT, said “Millward Brown and Research International impressed us with their individual expertise and enthusiasm, but more than that, their appointments represent an opportunity that the Kantar Group has recognised with the creation of a Team BT to synthesise data, learning and insight across assignments.”

“These appointments are a source of pride and a chance to do something special" said Kantar Group CEO Eric Salama. “We are looking forward to partnering with this great technology company and using the breadth of our expertise to increase our contribution to BT’s business success.”