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Fujifilm Showcases Complete Solution for In-Store Printing of Photo Specialty Products Featuring Xerox Phaser 7760


Fujifilm – Xerox Collaboration Brings New Revenue-Generating Opportunities to Retailers Including Photo Books, Photo Calendars and Folded Greeting Cards

Valhalla, NY, and Rochester, NY, January 24, 2008— FUJIFILM U.S.A., Inc. and Xerox Corporation (NYSE:XRX) have aligned their digital imaging and printing expertise to expand Frontier solutions and provide retailers a complete photo specialty solution for photo books, photo calendars, folded greeting cards and other customized photo printed products.

The Xerox Phaser 7760® tabloid color laser printer offers duplex printing for photo books, calendars and cards, and a maximum resolution of 1200 x 1200 dpi with a 600 x 600 x 4 dpi Photo Mode to ensure smooth color transitions. The printer features a first-page-out time as fast as 9 seconds for color, printing speeds up to 35 prints per minute for color prints and 45 prints per minute for black and white prints. The Phaser 7760 accommodates a wide range of paper sizes up to 11.5 x 17 inches.

“We are committed to supporting our retail partners by providing them with the solutions they need to meet evolving consumer demand, drive store traffic and increase revenue,” said John Meyer, vice president, commercial marketing, FUJIFILM U.S.A., Inc. “To bring these solutions to market, we wanted a partner that could meet Fujifilm’s quality standards and Xerox products have an unmatched reputation in the industry for a high quality of digital color output.”

Fujifilm’s complete solution for the retail photo market seamlessly integrates into a retailer’s existing Frontier workflow so that orders can be received from a GetPix kiosk ordering station. The Fujifilm photo book solution uses Fujifilm’s proprietary Image Intelligence® technology to ensure a high quality image with fine-line detail and crisp text. The complete solution includes software, consumables, binding and finishing equipment and the Xerox Phaser 7760, a high-quality digital color printer.

“Retailers have a tremendous opportunity with this solution to capitalize on highly profitable, high quality photo applications with a minimal investment,” said David Bates, vice president, Xerox Office Group. “This landmark solution brings together decades of digital imaging and digital printing expertise from Xerox and Fujifilm.”

The Xerox Phaser 7760 works with GetPix Kiosk Terminal Software 2.5 for use with the GetPixTM V5 and F6 Kiosk Terminals. The Fujifilm photo specialty print solution can also use the DigiLabs suite of applications making it easy for consumers to make photo books, cards and calendars.

“Our retail customers have been very enthusiastic with this solution. We are pleased to bring our customers this high quality, fast printing solution. Custom books, cards and calendars can be designed literally in seconds,” said Meyer. “The solution combines innovative photo software with retail order management capability, to enhance the growing business of photo specialty items.”

The Xerox Phaser 7760 will be demonstrated at Fujifilm’s booth, # E100 at PMA 2008, where visitors will experience the choice of the two workflow solutions, the GetPix Kiosk and Digilabs software.

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About FUJIFILM U.S.A., Inc.
FUJIFILM U.S.A. Inc., is a marketing subsidiary of FUJIFILM Corporation, Tokyo, Japan, providing digital and analog photographic Imaging Systems, Recording/Storage Media and Motion Picture Film products and services to consumers, professionals and businesses. For more information on Fujifilm U.S.A. products, customers can call 800-800-FUJI or visit . To receive news and information direct from Fujifilm U.S.A. via RSS, subscribe free at .

Fujifilm Corporation (NASDAQ:FUJI) brings continuous innovation and leading-edge products to a broad spectrum of imaging industries including medical, life sciences, consumer electronic, chemical, graphic arts, information systems, photography and office products based on its vast portfolio of digital, optical, fine chemical and thin film coating technologies. It was ranked number 15 for U.S. patents granted in 2006, employs more than 75,000 people worldwide and in the year ended March 31, 2007, had global revenues of $23.6 billion. For more information, please visit

About Xerox
Xerox Corporation (NYSE:XRX) is the world’s leading document management technology and services enterprise. A $15.9 billion company, Xerox provides the document industry’s broadest portfolio of offerings. Digital systems include color and black-and-white printing and publishing systems, digital presses and “book factories,” multifunction devices, laser and solid ink network printers, copiers and fax machines. Xerox’s services expertise is unmatched and includes helping businesses develop online document archives, analyzing how employees can most efficiently share documents and knowledge in the office, operating in-house print shops or mailrooms, and building Web-based processes for personalizing direct mail, invoices, brochures and more.

Xerox also offers associated software, support and supplies such as toner, paper and ink.
The company’s operations are guided by customer-focused and employee-centered core values -- such as social responsibility, diversity and quality -- augmented by a passion for innovation, speed and adaptability.

Headquartered in Norwalk, Conn., Xerox is No.142 among the Fortune 500 with 53,700 employees worldwide, including 28,400 in the United States (December 2006). For more information, visit or For investor information, visit

About DigiLabs
DigiLabs is a privately held software company located in the heart of Silicon Valley. In 2001, DigiLabs launched its on-demand digital imaging solutions, providing much needed applications for the exploding digital camera user population. Focusing on ease of use, speed and robust functionality, DigiLabs’ applications deliver unprecedented customization that reflects the uniqueness and aspirations of individual users. Applications are focused on custom digital print products, such as photobooks, photo calendars, cards and other imaging press products. For more information, visits


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