Fujifilm Introduces New Film Chemistry

New Formulation Helps Increase Quality and Productivity for Low Film Processing Volumes

Valhalla, NY, January 24, 2008 — In keeping with its long-standing tradition of formulation innovation, FUJIFILM U.S.A., Inc. today announced CN-16 Neg N1-MV Developer Replenisher - a new single-part color film developer, and CN-16 Neg N3 Color Fixer - a reformulated color film fixer, specifically formulated for decreasing film processing conditions.

The Fujifilm CN-16 Neg N1-MV Developer Replenisher is a single-part developer formulated with the robustness necessary to withstand the tremendous chemical demand required for low film processing volume environments. Designed to replenish at 25 ml/roll of 135-24 film, the Fujifilm CN-16 Neg N1-MV Developer is intended for use in film processors that do not use cartridge chemicals, which process as little as 10 rolls of film per day, and use a volume of replenisher per week equal to 15% of the developer processor tank volume.

Fujifilm has also reformulated its CN-16 Neg N3 Color Fixer to significantly reduce fixer crystallization and the buildup often found on the fixer racks and crossovers in equipment where film roll processing has declined. By significantly reducing or eliminating fixer crystallization and buildup, film scratching from this type of buildup is virtually eliminated. Further, because this type of buildup is significantly reduced, cleaning fixer racks and crossovers is far simpler, allowing employees to spend less time maintaining equipment and more time paying attention to customers.

Changing to Fujifilm’s new single-part concentrate film developer and fixer is easy. Simply mix the one-part concentrate products according to direction - in the case of the developer, reset the replenishment rate - and begin replenishing right over the top of your existing respective seasoned working tank solutions; no need to dump the existing developer or fixer working tank solution.

“Because these new chemicals are designed to resist the degrading effects of low film processing volumes on chemicals, fewer chemical dumps will be necessary, increasing productivity and reducing employee frustration,” said Bob Harvey, director of marketing, Chemicals Group, for Fujifilm’s Imaging Division. “These new products will allow most retailers and photolabs to continue processing film through already capitalized film processing equipment and continue to deliver quality processed film to their customers who continue using traditional film cameras.”

Availability
Fujifilm CN-16 Neg N1-MV Developer Replenisher, intended to replace Negacolor LR Developer Replenisher, and CN-16 Neg N3 Color Fixer will be available to start shipping in the second calendar quarter of 2008 on a stock turn basis. For additional information please contact your local FUJIFILM Sales Representative or email ChemMarketing@fujifilm.com. Visit FUJIFILM in booth E100 during PMA 2008 in Las Vegas.

For additional information or hi-res images, please visit www.fujifilmusa.com/pma .

About FUJIFILM U.S.A., Inc.
FUJIFILM U.S.A. Inc., is a marketing subsidiary of FUJIFILM Corporation, Tokyo, Japan, providing digital and analog photographic Imaging Systems, Recording/Storage Media and Motion Picture Film products and services to consumers, professionals and businesses. For more information on Fujifilm U.S.A. products, customers can call 800-800-FUJI or visit www.fujifilmusa.com . To receive news and information direct from Fujifilm U.S.A. via RSS, subscribe free at www.fujifilmusa.com/rss .

About FUJIFILM
Fujifilm Corporation (NASDAQ:FUJI) brings continuous innovation and leading-edge products to a broad spectrum of imaging industries including medical, life sciences, consumer electronic, chemical, graphic arts, information systems, photography and office products based on its vast portfolio of digital, optical, fine chemical and thin film coating technologies. It was ranked number 15 for U.S. patents granted in 2006, employs more than 75,000 people worldwide and in the year ended March 31, 2007, had global revenues of $23.6 billion. For more information, please visit www.fujifilmholdings.com.

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Contact Information

Adam Yates

Director

FUJIFILM

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