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Boots launches No7 skincare for men


According to research from Boots nine out of ten men think cosmetics and clothes give them more pulling power than a car. With men spending on average three hours preening themselves and seven out of ten admitting to using concealer, Boots has launched a brand new range of products that specifically cater for menís skincare needs.

Enter the new No7 for Men which has used seventy years of leading skincare expertise to develop eleven products just for men. The hardworking formulations are designed to deliver real results and as well as achieving great looking skin, the slick packaging means men will be proud to park the range on their bathroom shelf.

Boots also has good news for men (but unfortunate for the girls) in that their skin has a higher collagen content and a slower loss rate compared to women, meaning younger looking, firmer skin for longer. Menís skin is also twice as oily as womenís, something that actually increases with age. However, despite the extra oil their skin can lose up to 60% more moisture than women. Though, on the down side, the perils of the razor blade and constant shaving can mean men lose elasticity from their skin (something women donít have to worry about).

So, the make-up of menís skin is unique and therefore there is a need for unique mens skincare products that can protect the skin barrier, decrease water loss, yet are light enough to prevent an oil slick and No7 for men provides the perfect tools of the trade.

The range contains eleven lines Ė everything from face washes and a shave recovery balm through to a menís version of the infamous Protect & Perfect Anti-Ageing Serum.

No7 for Men is being made exclusive to for the first week of sale before going into Boots high street stores.

About Boots
Boots is the UKís leading retailer of beauty products, skincare products and health products, with thousands of products from prestigious brands, as well as exclusive brands that canít be found anywhere else in the UK, either on the high street or online.

Boots Pharmacy Superintendent is responsible for healthcare advice provided in relation to Pharmacy medicines and other healthcare advice located within the Boots Pharmacy pages of is the trading name of Direct Limited (VAT no. 116 3001 29) an Alliance Boots company. All other information and advice on is the responsibility of Direct Limited.

PR Contact:
Carrie Eames
PR Manager
D90E F07
Thane Road
NG90 1BS
Tel: 0115 959 5995



 No7 for Men
 menís skincare
 skincare products
 Protect & Perfect

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