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Avid to Demonstrate Speed and HD Functionality of Symphony Nitris at NAB Post+ and Inter BEE 2005


Company now accepting sales orders; on schedule to ship system in December

Tewksbury , MA – November 15, 2005 – Avid Technology, Inc. (NASDAQ: AVID) today announced that it will be demonstrating its newest nonlinear editing solution, the Avid® Symphony™ Nitris® system, at two industry tradeshows: NAB Post+ , November 15 - 17 at the Javits Convention Center in New York City; and The International Broadcast Equipment Exhibition (Inter BEE 2005), November 16 - 18 at the Makuhari Messe Convention Center near Tokyo. The Avid Symphony Nitris system – which is expected to ship in December – is the only nonlinear SD and HD finishing system to offer guaranteed real-time editing and effects for multi-stream 10-bit HD and SD media as well as HD Total Conform with the industry-standard Avid Media Composer® product family. By combining the proven Symphony finishing toolset with the Avid Nitris Digital Nonlinear Accelerator™ (Avid DNA™) hardware, the Avid Symphony Nitris system is ideal for film and broadcast television professionals who need to handle large volumes of work that require intense image processing and a distributed workflow.

“I’ve seen some of our material in uncompressed HD and I’m blown away by how good it looks,” said Stephen Mirrione, Academy Award™-winning editor for Traffic, and editor of the upcoming feature Babel. “Nothing is lost when we bring HD previews from another Avid system to the Symphony Nitris, giving me more control over the creative process, which is something I’m extremely passionate about. We’ve also eliminated the step of sending HD previews to an outside facility for processing – which helps us save time and money.”
Work in Uncompressed with Compressed Deadlines

With unmatched performance, Avid Symphony Nitris offers a wide range of software and hardware features, including expansive video and audio I/O, support for a wide range of high-quality film, HD and SD formats, compositing and effects tools, real-time primary and secondary color correction (including patented NaturalMatch™), Universal Mastering, and project collaboration with Avid Unity® MediaNetwork.

In addition to showing the core finishing features and functionality of the system, Avid will demonstrate the following at NAB Post+ and Inter BEE for the first time:

* Motion tracking with SteadyGlide – Avid’s latest innovation in motion tracking provides editors with the flexibility to stabilize shaky shots while preserving desired camera motions, such as pans and tilts.
* 16-Bit SpectraMatte™ chroma keying – Real-time HD and SD chroma keying, enhanced with Avid’s intuitive SpectraGraph™ UI and simultaneous alpha channel monitoring, gives professionals access to extremely responsive and high quality compositing tools.

“Editors at large post facilities, film studios and television networks are under tight deadlines to deliver high-quality HD and SD work, day-in and day-out, and they can’t afford to work on a system that can’t keep up with demand,” said Matt Feury, senior product marketing manager at Avid. “To address this challenge, we’ve taken Symphony’s legendary finishing toolset to the next level by adding the unmatched real-time performance of the Nitris DNA hardware. Customers will not only appreciate the blazing speed of the system, but also how well individual features such as color correction and motion tracking can work in tandem to accomplish complex tasks more efficiently than ever before. Based on the orders that are coming in, we’re confident that Symphony Nitris is going to have a significant impact on the industry and enable a broad range of finishing customers to work more efficiently, productively and profitably.”
Pricing & Availability

Turnkey Avid Symphony Nitris systems are expected to ship in December of 2005 and are priced at $89,995 USMSRP. Avid also offers upgrade credits for both Avid and competitive systems.

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About Avid Technology, Inc.

Avid Technology, Inc. is the world leader in digital nonlinear media creation, management, and distribution solutions, enabling film, video, audio, animation, games, and broadcast professionals to work more efficiently, productively, and creatively. For more information about the company’s Oscar®, Grammy®, and Emmy® award-winning products and services, please visit:

© 2005 Avid Technology, Inc. All rights reserved. Product features, specifications, system requirements, and availability are subject to change without notice. All prices are USMSRP for the U.S. and Canada only and are subject to change without notice. Contact your local Avid office or reseller for prices outside the U.S. and Canada . Avid, Avid DNA, Avid Unity, Digidesign, Digital Nonlinear Accelerator, Film Composer, Pro Tools, Media Composer, Nitris, NaturalMatch, SpectraMatte, SpectraGraph, and Symphony are either registered trademarks or trademarks of Avid Technology, Inc. in the United States and/or other countries. Avid received an Oscar statuette representing the 1998 Scientific and Technical Award for the concept, design, and engineering of the Avid Film Composer® system for motion picture editing. Digidesign, Avid’s audio division, received an Oscar statuette representing the 2003 Scientific and Technical Award for the design, development, and implementation of its Pro Tools® digital audio workstation. Oscar and Academy Award are trademarks and service marks of the Academy of Motion Picture Arts and Sciences. Emmy is a registered trademark of ATAS/NATAS. Grammy is a trademark of the National Academy of Recording Arts and Sciences, Inc. All other trademarks contained herein are the property of their respective owners.


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