Competitive Edge – High Speed Modem Service Aiding Global Cable TV’s Strong Growth

As the market for basic video services becomes ever more competitive, cable TV operators around the world are now relying on cable modem services to generate new revenue streams, reports In-Stat (http://www.in-stat.com). In fact, bundling video and data services is providing cable operators with a significant competitive advantage over their pay-TV service rivals, the high-tech market research firm says.

“Some markets, such as North America, are feeling the effects of increasing competition for video service subscribers,” says Mike Paxton, In-Stat analyst. “However, in other markets, demand for cable video services is growing at an almost exponential rate. China is a good example. In 2007, it added over 20 million cable TV subscriber households.”

Recent research by In-Stat found the following:

* As of December 2007, total worldwide cable TV subscriber households numbered 408 million, an increase of 10% from December 2006.
* Worldwide cable modem subscribers recently hit 72 million.
* Ninety-one million cable TV households are now digital video subscribers, an increase of 41% over the previous year. The majority of these new subscribers came from China.

Recent In-Stat research, Cable TV Services: Worldwide Video and High-Speed Data Subscribers (#IN0703759MBS), covers worldwide markets for cable modem and cable TV video services. It discusses technology standards and market dynamics for cable modem services around the world, provides regional and country-by-country subscriber data for cable modem services, and forecasts subscriber growth through 2011. The research also profiles industry growth by providing regional and country-by-country subscriber data for cable TV service, with a special emphasis on digital service. It forecasts both worldwide cable TV subscribers and worldwide digital cable TV subscribers by geographic region through 2011.

For more information on this research or to purchase it online, please visit: http://www.instat.com/catalog/Ccatalogue.asp?id=288 or contact a sales representative: http://www.instat.com/sales.asp

The price is $3,495 (US).

This research is part of In-Stat’s Multimedia Broadband Services service. Broadband and video are everywhere, but who will win, and with which service offerings, is a multi-billion dollar global question. In-Stat’s MBS research provides a worldwide, comprehensive perspective on the delivery of consumer broadband voice, video, and data services to assess the strengths and weaknesses of each delivery pipe. Providing invaluable data on enablers and blockers, MBS examines existing and potential subscribers, business models, industry agendas, and key cross-market combatants.

Related In-Stat reports:

US Cable TV Operator Survey: Competition Reshapes the Industry

The Worldwide Market for Cable Telephony Services

For more information, contact:

Michael Paxton, Senior Analyst
Phone: 480-483-4462
Email: mpaxton@reedbusiness.com

Elaine Potter, Marketing Coordinator
Phone: 480-483-4441
Email: epotter@reedbusiness.com