Scalado now in more than 150 million camera phones

Scalado’s imaging solution, CAPS, is now embedded in more than 50 different mobile phone models globally

Scalado, the leader in mobile imaging software solutions, has today announced that its CAPS™ imaging Software Development Kit (SDK) is now being used in more than 150 million mobile phone handsets.

The Swedish company currently has its software embedded in more than 50 different camera phone models, with suppliers such as SonyEricsson and Samsung signing licensing agreements with Scalado to power its imaging applications in new camera phones. LG also became Scalado customers during 2007. Scalado can now list four out of five of the top tier 1 mobile phone manufacturers as its licensees, as well as several handset manufacturers in Taiwan.

End of 2007 figures place worldwide mobile telephone subscriptions at around 3.3 billion - equivalent to half the global population. Global mobile phone sales last year alone were over 900 million, with camera phones sales in 2007 accounting for close to 750 million, approximately 80% of the market with this figure predicted to grow further in 2008.

As manufacturers get smarter with the number of mega pixels that they can offer, with many now providing 5, 6, 7 and even 8 mega pixels, the need for powerful and memory efficient image processing software is evident.

With CAPS, Scalado offers an extremely CPU and memory efficient software solution, which drastically decreases image processing times when capturing, viewing, and editing large images.

“As mega pixels in camera phones continue to grow, users will be taking many more images with their mobile phones, that are larger and need to be processed, manipulated and then sent quickly, so the need for fast and efficient image processing is even more vital,” said Mats Jacobson, CEO Scalado. “Our applications have been specifically designed to bring the ultimate digital photography user experience onto a mobile device. We are working closely with the mobile industry to improve this experience all the time and finding great ways to create, browse and share pictures"

In addition to adding new customers, Scalado also had a successful end to 2007 with an expansion of its global operations. The Company has augmented its worldwide presence by launching operations in Korea, in order to be more responsive and flexible to customers in this region. These new operations will also put Scalado in close proximity to some of the emerging markets’ manufacturers, and nearer to the operators who are fast becoming leading players in their respective countries.

“The global presence that we now have in terms of handset penetration, is a fantastic achievement,” continued Mats Jacobson, CEO Scalado. “We are very proud to be working with the leading mobile phone manufacturers in the world, and we are looking forward to continuing to improve the camera phone experience even further by partnering up with key mobile platform hardware and software vendors as well as key operators"



Mobile World Congress:
Scalado will be attending the Congress in Barcelona from the 11th – 14th February. To arrange a meeting with them, or if you’d be interested in seeing demos of their new applications please feel free to drop by the stand in the Swedish Pavilion in Hall 2, stand 2F13, or contact andrewb@chazb.com

Notes to editors:
Demo movies and data sheets of the applications, as well as some company background information and images all available on request.

About Scalado
Scalado AB is a Swedish imaging software company that focuses on the wireless device industry. It provides mobile imaging software solutions that are powerful, scalable and modular for any camera phone. Its mission is to make imaging on mobile phones more efficient – bringing higher usability for end-users and cutting hardware costs for device manufacturers. With unique and patented software technologies, it is solving critical performance issues with less memory and CPU requirements.

Founded in 2000, Scalado has its head office in IDEON Research Park in Lund, Sweden. The company’s principal shareholders are IVS A/S, Industrifonden, Teknoseed AB and the company’s founders. For more information, please visit www.scalado.com

Scalado Press Contact:
Andrew Ball/Chaz Brooks
Chazbrooks Communications
Tel: +44 (0) 1483 537890
andrewb@chazb.com
chazb@chazb.com

Contact information:
Scalado
Magnus Ingelsten
VP Marketing
Scalado
Tel: +46 46 2864253
magnus.ingelsten@scalado.com
www.scalado.com