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OPEN from American Express® Expands Small Business Savings Program with Yahoo!


Automatic discounts of 5% on Yahoo! Search Marketing and Yahoo! Small Business services

NEW YORK.- OPEN from American Express today announced the expansion of its OPEN Savings® program with the launch of Internet services partners Yahoo! Search Marketing and Yahoo! Small Business. OPEN Savings gives small business owners automatic savings virtually every time they use an American Express® Small Business Card to make purchases at any OPEN Savings partner.*

Through this partnership, business owners can use their Small Business Card to automatically reduce their costs of doing business with Yahoo! Search Marketing and Yahoo! Small Business services. Small business Cardmembers will receive a 5% discount on Yahoo! Search Marketing’s online advertising and promotion services in addition to Yahoo! Small Business’s comprehensive, easy to use services, including Web site hosting, e-commerce, business e-mail, and domain name registration.

OPEN Savings has delivered more than $200 million in savings to American Express Small Business Cardmembers since 2004. OPEN Savings eliminates the need for offer codes, coupons or program enrollment and provides automatic savings from well-known brands. Savings can also be combined with other marketplace offers or volume discount pricing that businesses may already be receiving from program partners.

“Online marketing has proven to be effective for small businesses, and 55% of entrepreneurs use a company Web site as a marketing tool,” said Raymond Joabar, senior vice president and general manager of OPEN from American Express, citing data from the Fall 2007 OPEN from American Express Small Business Monitor. “The addition of Yahoo! Search Marketing and Yahoo! Small Business to our OPEN Savings program provides business owners with an outstanding value on marketing tools that are vital to the success of their business.”

“Yahoo! is pleased to work with OPEN from American Express to offer savings on our award-winning Web site hosting, e-commerce and search marketing solutions, which enable small businesses to quickly get online, sell online, and market online,” said Todd Daum, vice president of Marketing for Yahoo!’s Online Channel Division. “Yahoo! is also committed to expanding our partnership with American Express as we explore opportunities to help connect our respective companies with customers online.”

OPEN Savings is a benefit embedded within all American Express Small Business Cards. American Express Business Cardmembers simply need to use their small business credit or charge card for purchases with any OPEN Savings partner to take advantage of discounts. The savings will automatically appear on the Cardmember’s monthly statement and can be tracked when accessing an account at OPEN Savings discounts are calculated on the full transaction amount, including any taxes and surcharges. Terms and conditions apply.

Terms and conditions apply. To learn more about automatic discounts with these new partners, or about the OPEN Savings program, visit

About OPEN from American Express
OPEN from American Express is dedicated exclusively to the success of small business owners and their companies. OPEN supports business owners with unparalleled service. With tailored products and services, the team delivers purchasing power, flexibility, control and rewards to help customers run their business. Specifically, business owner customers can leverage an enhanced set of products, tools, services and savings, including charge and credit cards, convenient access to working capital, robust online account management capabilities and savings on business services from an expanded lineup of partners. To obtain more information about OPEN, visit, or call 1-800-NOW-OPEN to apply for a card or loan. Terms and conditions apply.

About Yahoo!
Yahoo! Inc. is a leading global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo! is focused on powering its communities of users, advertisers, publishers, and developers by creating indispensable experiences built on trust. Yahoo! is headquartered in Sunnyvale, California. For more information, visit or the company’s blog, Yodel Anecdotal.

*OPEN Savings®: Savings range from 3% to 25%. Payment must be made with an American Express® Business Card at the time of purchase; savings will be credited to your account. Other restrictions or limitations may apply. Subject to offer terms and conditions located at Merchant participation and offers are subject to change without notice. Yahoo®: Valid on Yahoo! Search Marketing (“YSM) and Yahoo! Small Business (”YSB") purchases only. Maximum annual combined savings across YSM and YSB are $500 per Card account.


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