SAMSUNG Upgrades Bluetooth-Enabled Portable Media Players With Launch Of Blue Wave Program

Blue Wave Offers Firmware Upgrades Bringing Added Functionality to P2, T10 Portable Devices

LAS VEGAS, N.V. – Samsung Electronics, a market leader and award-winning innovator in consumer electronics, introduces Blue Wave, a new customer-centric program that allows consumers to update their Bluetooth-enabled P2 and T10 portable media players with the latest in-demand features through firmware upgrades. With Blue Wave, Samsung offers a value-enhancing activity for consumers to take advantage of even after the sale. Blue Wave upgrades are available at www.mpfreedom.com. The initial upgrade will allow for Bluetooth file transfer between the P2 or T10 and compatible Bluetooth-enable devices, as well as pairing the P2 with compatible Bluetooth-enabled cell phones. Future additional upgrades will be made available based on further consumer research conducted by Samsung to offer the added features consumers desire most in their portable media players. Samsung’s portable media player lineup will be on display at Booth #11033 during the International Consumer Electronics Show, which will be held at the Las Vegas Convention Center, January 7 through 10.

“Samsung Electronics is proud to have developed a program like Blue Wave, which continues to enhance the value of our portable media players even after the sale, providing access to constant upgrades with the latest available technology and features as they become available,” said Reid Sullivan, vice president of Digital Audio & Video Marketing at Samsung Electronics America. “The Samsung P2 and T10 are ready to bring even more value to consumers with updates to the powerful capabilities utilizing the benefits of Bluetooth technology.”

Samsung P2 Widescreen Portable Media Player
The Samsung P2, a CES 2008 Innovation Award Honoree, offers fresh ways to experience and interact with video, music, photos and other multimedia on the go. With its 3-inch widescreen display, 16:9 aspect ratio and 30fps video playback, the P2 is the first Samsung Portable Media Player to feature a full touch-screen GUI. The touch screen reacts to users’ gestures using EmoTure™, an input system that allows the finger to control player functions not only by tapping selections, but also by sliding a finger across the screen.

Bluetooth 2.0 enabled, the P2 can be paired with Bluetooth-enabled cell phones letting users answer incoming calls through the player. Callers are heard through the headphones and users can speak to the caller using the P2’s integrated microphone. Pairing the P2 with a Bluetooth-enabled speaker system allows users to create a portable theater-like setup without the need for wires.

The Samsung P2 is available now.

Samsung T10 MP3 Player
The T10 features full functionality in a super slim feather-weight package.
At only 0.3 inches thick and 1.5 ounces, the T10 combines a music player, FM
radio, photo album, video player, voice recorder, text reader and gaming
device all in one. The T10 comes in 4GB and 8GB capacities, and is offered in
three bold colors: midnight black, mystic purple, and maple red. The 2-inch screen, delivers crystal clear QVGA resolution while the DNSe 2.0 sound engine provides powerful sound. For listening with a friend, Bluetooth 2.0 support enables users to simultaneously connect two, wireless stereo headsets. Samsung has also improved menu graphics by enabling users to customize the look of the multimedia player interface from a traditional
style to a unique character animation.

The Samsung T10 is available now.

About Samsung Electronics America, Inc.
Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., Ltd., markets a broad range of award-winning, advanced digital consumer electronics and home appliance products, including HDTVs, home theater systems, MP3 players, refrigerators and laundry machines. A recognized innovation leader in consumer electronics design and technology, Samsung is the HDTV market leader in the U.S. and is the only manufacturer that produces all four major digital television technologies. Please visit www.samsung.com for more information.