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Equilibrium’s New MediaRich Audio/Video Server To Be Introduced at Macworld


Using MediaRich CORE Architecture, Equilibrium Will Be Presenting the World’s First Video Templating Technology for Making Website, Wireless and Device Videos Dynamically Generated, Tracked and Delivered on-the-Fly All from Original Source Files

SAUSALITO, CA. – Equilibrium the leading provider of automated media production and delivery solutions for the desktop, workgroup and enterprise, will introduce its MediaRich Audio/Video Server on January 15, 2008 at booth S-638 at the Macworld Expo in San Francisco. The MediaRich Audio/Video Server is a robust, high volume, enterprise class, massively scalable, fault-tolerant, audio and video processing engine for dynamic deployment and integration into web, Digital Asset Management (DAM), Media Asset Management (MAM) and Content Management Systems (CMS). It offers an unparalleled level of granular control for any image or video processing and transcoding, auto-post production and auto-assembly, enabling just-in-time delivery of media of any size or format to virtually any website or device. Availability is immediate for OS X Server and Windows Server (Linux available soon).

MediaRich Audio/Video Server streamlines production workflow, complementing existing technologies while reducing costs and accelerating time-to-market for publishing rich visual content. The first of it’s kind; MediaRich Media Server was initially developed to deploy web content dynamically. With the addition of powerful new Audio/Video features, it can read any video format, up to HD, image process every frame while transcoding the video in a single pass to create and replace new videos directly to websites as needed. It has an innovative superstructure for video encoding standards that is controlled on a frame-by-frame basis to enable unparalleled interoperability between formats. For example, the system can read any video file and dynamically edit each frame and transcode it out simultaneously to Flash, Windows Media, MPEG4, iPod or other QuickTime based encoders.

In addition, MediaRich Audio/Video Server uses MediaScript, Equilibrium’s powerful procedural scripting language that provides unprecedented image and video processing possibilities. MediaRich Audio/Video Server can dynamically deploy images and videos for broadcast television, IPTV, VOD (Video On Demand), web streaming, media players, cellular devices or individual computer downloads.

MediaRich has connector architecture for integrating with any database, Content Management or Repository System. Complete self-service integrations with Microsoft Windows SharePoint and NetXposure Image Portal for OS X are available.

Benefits include:

* Dynamically deploy media assets simultaneously for web pages, devices, portals and media players from original source files to reduce or eliminate production costs.

* Generate image or video media based on any number of input parameters to streamline online asset creation. Apply a template to images, videos and video streams and deliver them on-demand to any website, media player, device or wireless.

* Does not require a special asset repository or database.

* Enterprise class batch processing in parallel of large numbers of derivative assets for large migration and media preparation tasks.

* The proprietary cache management system stores and tracks requested media objects locally to accelerate delivery of future requests and to eliminate the need for you to create your own tracking system.

* Integrates easily with existing network servers, back-end architectures and content management systems.

* Massively scalable, fault tolerant and fail-safe to meet even the largest demand loads and mission critical applications.

About Equilibrium
Equilibrium, the world leader in media processing since 1992 when it released the first automated graphics processing software, DeBabelizer, now leads the monetization of the next-generation Internet revolutions: music, video and mobile. Media companies can break through traditional limits in mass-produced media using Equilibrium’s unique, high-powered MediaRich engine for real-time personalization and delivery of music and video to everything – even mobile. Equilibrium offers its powerful solutions to the desktop, workgroup, enterprise and web-server, delivering the same core technology for cross-platform interoperability and integration virtually anywhere.

Equilibrium currently powers some of the largest BtoB portals, web 2.0 infrastructures and websites in the world including: The Walt Disney Pictures and Television, Sony Pictures, Universal Music Group, E! Entertainment, Microsoft, Cisco, AOL, NBC Universal, Warner Brothers; publishing: Hoovers, McGraw-Hill, Oxford; education: Cornell, Dartmouth, Harvard, MIT, Princeton, and Stanford.

Equilibrium works with regional and global e-business integrators and web developers to provide training and support for implementing the open architecture of MediaRich Media Server and self-service media serving DAM solutions, content management systems, brand asset management and enterprise portal solutions.

To learn more about the Equilibrium and its products, please visit

©2007 Automated Media Processing Solutions, Inc. d/b/a Equilibrium. All rights reserved. U.S. Patent Numbers 6,792,575 and 6,964,009 for automated media processing and dynamic multi-platform delivery. Equilibrium, MediaRich, MediaBatch and DeBabelizer are trademarks of Equilibrium. All other company, product or service names mentioned herein are trademarks or registered trademarks of their respective owners.

Press Contact:
Frank Colin
+1 415-332-4343
fcolin (at)


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