Panasonic’s DVCPRO P2 HD Series Adopted for Beijing 2008

Contributing to First Fully HD Olympic Games Presentation





Las Vegas, NV .- Panasonic today announced that it has reached an agreement with the Beijing Olympic Broadcasting Co., Ltd. (BOB) on the use of its DVCPRO P2 HD series with solid-state memory and newsgathering systems for broadcasting as the official video recording equipment for the Beijing 2008 Olympic Games.



Panasonic’s DVCPRO HD was adopted in May 2006 as the official recording format for the Beijing Olympic Games. All international video delivered from the International Broadcasting Centre (IBC) -- to be completed in Beijing in June, 2008 -- to the rights holding broadcasters around the world will be produced and distributed in 1080/50i full high-definition (HD) format. HD video equipment was already used during the Torino 2006 Winter Olympic Games, but only on a limited scale which was about 40% of the production. The Beijing 2008 Olympic Games will be recorded and broadcast entirely with HD systems, a first in the history of the Olympic Games.



Panasonic’s digital broadcasting technologies, which have been used as the official recording format in eight Olympiads, starting with the Barcelona 1992 Olympic Games, will continue their contribution to recording video of the Olympic Games in the HD era. Panasonic is expected to provide 250 recorders, 100 camcorders, and 1,500 monitors for the 2008 Beijing Summer Olympic Games related businesses.



“Video has played a vital role in the development of the Olympic Movement,” said Tadao Shimozuru, Director of Professional AV Systems Business Unit, Systems Business Group, Panasonic AVC Networks Company. “Panasonic has been contributing to the recording of Olympic Games as an Official Worldwide Olympic Partner since Calgary 1988. TV broadcasts of the events are watched by some 4 billion people around the world. Our mission is to keep contributing to the success of the Olympic Games. In the HD age, Panasonic will provide both experience and the latest HD equipment, such as the P2HD AJ-HPX2100 and 3000 series, for use during the Olympic Games, starting in Beijing. We will support the presentation of the Olympic Games in HD.”



“The Beijing 2008 will be the first Olympic Games in which everything will be broadcast from the venues in high definition,” said Manolo Romero, Beijing Olympic Broadcasting’s CEO. “Approximately 20-25 percent of residential TV sets are either high definition or 16:9 wide screen, which means that we will televise in the highest technical standard available, but many people around the world will see it in the format of 4:3 television sets. For those people who have the upgraded sets, they will enjoy a great viewing advantage.”



Panasonic’s HD broadcasting equipment captures the excitement of the Olympic Games, helping to recreate the excitement of the Games in living rooms around the world with its large, high-quality, flat panel VIERA HDTV’s; experience lifelike sensations with its home theater systems; and record and replay scenes anytime with its DIGA DVD recorders.



The DVCPRO P2 HD series has been recognized for its high energy efficiency. The use of the tapeless P2 card helps each broadcast station cut CO2 emissions by 1.5 tons. The technology’s non-mechanical structure without a drive translates into a further CO2 cut of 0.5 tons, for a total reduction of 2 tons. The highly environmentally conscious performance of this series will help achieve the goal of making the Beijing 2008 “environmentally conscious Olympic Games.”



About Panasonic

Panasonic is proud to support the Olympic Movement - which is aimed at promoting world peace through sports - as an Official Worldwide Olympic Partner in the Video and Audio Equipment category for more than 20 years since The Olympic Partner (TOP) Programme commenced for the Calgary Olympic Winter Games in 1988. Under the slogan of “Sharing the Passion,” Panasonic will contribute to the success of the Olympic Games through its technology. Panasonic recently renewed its partnership with the International Olympic Committee for a further eight years to 2016.



For more information, visit:

http://panasonic.net/olympic/