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China Wins World View with Sony Ericsson 2007


London, UK . - Upcoming photographic talent, Wang Feng, 36, Beijing, from China has beaten over 74,000 entrants from across the globe to be crowned the overall winner of World View with Sony Ericsson 2007.

World View with Sony Ericsson is a global imaging campaign which aims to capture the best camera phone shots from around the world. The competition was first launched in 2006 with 15 countries taking part and a total 30,837 entries were received in its debut year.

Now in its second year, the 2007 competition saw World View almost double in size, with 24 countries* taking part world wide and 74,355 entries received.

The winning image of 2007 – Fly Between Me and the Blue Sky - wowed the international judges in the final stage of World View, when the picture was judged against the winning entrants from the 23 other participating countries.

The judging panel, which included David Viggers (Reuters Chief Photographer UKI), Tony Briggs (renowned photographer/director) and Martin Wezowski (Sony Ericsson Creative Design Center), voted for Wang’s winning image after being impressed by its creativity, humour and technical quality.

Commenting on Wang’s image, David Viggers said: “We have been amazed by the high standard of images submitted this year. It’s been a real challenge to select just one overall winner but Wang’s winning image really stood out.’

‘It’s a very high quality, sharp and well framed image, which blends a sense of humour with technical ability. It’s a simple, spontaneous moment captured on a camera phone to produce a visually striking, unusual image.”

As the overall World View 2007 winner, Wang has won a once in a life time photography trip for two so they can put their camera phone skills to the ultimate test. The three runners up - Karen Grace Maranon from the Philippines; Rizky Widiyanto from Indonesia and David Lahn Soerensen from Denmark - will also receive a goody bag of exclusive Sony Ericsson phone accessories**.

Wang Feng said of winning the competition: "I was surprised and very excited to hear I had won. I took the image after my car fell in to a ditch and got covered in mud. As I was trying to get the car out, the fly landed on the windscreen and I thought it was a perfect picture. I would not have captured it if I had not had my camera phone with me.

“I’d like to thank Sony Ericsson for providing me with the opportunity to take part in World View.”

Merran Wrigley, Head of External Relations at Sony Ericsson, said: “We’ve been amazed by the quality, creativity and quantity of images received this year. It really shows the competition is growing from strength to strength. It’s great to see people from so many different countries and backgrounds taking part in this global competition and sharing their creativity.

“Camera phone photography is being taken more and more seriously as the quality of images improve to that comparable with stand alone digital cameras. People are now using their camera phone to capture spontaneous moments that occur when they probably wouldn’t have their traditional camera.”

To see Wang’s image along with the three runners up and winning pictures from each of the participating countries, and for further information about World View, log on to Here you can also find out how 2007 has been for Chen Yong, from China, since she was crowned the first ever winner of Sony Ericsson World View 2006.

* UK, China, Holland, Argentina, Chile, Colombia, Venezuela, Ecuador, El Salvador, Guatemala, Mexico, Peru, Brazil, Panama, South Africa, Singapore, Malaysia, Thailand, Philippines, Pakistan, India, Taiwan, Indonesia, & Australia

** Accessories goody bags contain:

Sony Ericsson Camera Phone Kit IPK-100
The Camera Phone Kit is the perfect accessory for your Cyber-Shot™ phone. It consists of a premium case, tripod and belt clip allowing you easy access to your camera phone so that you never miss a shot and enables you to enhance your picture-taking skills.

Sony Ericsson Bluetooth™ Stereo Headset DS-200
When your phone is also your music player you want to listen to your favourite tracks wherever you go with great sound. Pair the Bluetooth™ Headset to your mobile phone and enjoy superior sound in stereo. The DS-200 headset is light enough to be worn around the neck pendant style so that your music controls are always at hand. Leave your phone in your pocket and allow Bluetooth™ technology to stream music to your headset which attaches to your clothing with a sturdy clip. When a call comes in the music will automatically mute. Answer or reject calls using the keys on the receiver. Once your call has finished you can continue to listen to your tracks and play/pause music with the receiver’s practical music control keys.

Sony Ericsson Bluetooth ™ Car Speakerphone HCB-100e
For those who are regularly using their Cyber-shot™ phone (or compatible Bluetooth™ phone, Sony Ericsson or otherwise) on the move, the Bluetooth™ Car Speakerphone HCB-100e attaches effortlessly to a car’s sun visor and provides for safer handsfree calling. With a digital display to show who is calling, and leading talk/stand-by times (up to 24 and 400 hours respectively), this speakerphone is a perfect compliment for the Bluetooth™ functionality in K550 & K810, and is compact enough for regular use in the car, office or home.

World View Rules of entry

* Entries had to be made from a mobile camera phone, no digital camera images are eligible for entry
* Competition details were hosted at

About World View

World View with Sony Ericsson is a worldwide initiative searching for the best picture taken on a camera phone.

The judges scored each image on the following criteria:

* Subject matter (how compelling/interesting)
* Original use of camera phone technology
* Composition
* Creativity/originality
* Technological difficulty
* Overall merit

World View 2006

The winner of World View with Sony Ericsson 2006 was awarded to Chen Yong, a 21 year old art student from China with her winning image - ‘Power Comes from Competition’. Chen won an all expenses paid trip for two people worth £10,000 to two cities of her choice.

Legal Information
1) Facts and features may vary depending on local variant.
2) Talk and standby times are affected by network preferences, type of SIM card, connected accessories and various activities e.g. games. Kit contents and colour options may differ from market to market. The full range of accessories may not be available in every market.
© Sony Ericsson Mobile Communications AB, 2007.
The liquid identity logo, TrackID, PlayNow and M-Buzz are trademarks or registered trademarks of Sony Ericsson Mobile Communications AB. Sony, Walkman and the Walkman logo are trademarks or registered trademarks of Sony Corporation.
Ericsson is the trademark or registered trademark of Telefonaktiebolaget LM Ericsson.
Other product and company names mentioned herein may be the trademarks of their respective owners.
Any rights not expressly granted herein are reserved. Subject to change without prior notice.

Sony Ericsson Mobile Communications was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London. The company serves the worldwide communications market with innovative and feature-rich mobile phones, accessories and PC-cards, and it has R&D sites in Europe, Japan, China, India and America. Sony Ericsson is the title sponsor of the Women’s Tennis Association, and works with the Association to promote the Sony Ericsson WTA Tour in over 80 cities during the year. For more information, please visit

Sony Ericsson
Lisa Canning +44 (0)20 8762 6064

Sian Evans: +44 (0)20 7419 8611
Lucy Marsden: + 44 (0)20 7 419 6931
Susannah Lee: +44 (0)20 7419 6962


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