LBB-INVEST Integrates Sales with SunGard’s Asset Arena

SunGard (www.sungard.com) today announced that Landesbank Berlin Investment GmbH (LBB-INVEST) has successfully gone live with its Asset Arena Enterprise Application Service-component (EASI), an open business interface that integrates LBB-INVEST’s third-party applications with SunGard’s Asset Arena Investor Account Management solution. SunGard Asset Arena is a suite of front- to back-office solutions that support the entire lifecycle of investment processes and operations. For more information visit www.sungard.com/assetarena

LBB-INVEST, a subsidiary of Landesbank Berlin, now benefits from the seamless integration of its distribution channel, Berliner Sparkasse, with its Asset Arena Investor Account Management solution. EASI is an integral part of SunGard’s SOA initiative, CSA (Common Service Architecture). EASI provides LBB-INVEST with direct access from every sales-related application to Asset Arena. Before the implementation of EASI, LBB-INVEST’s sales teams were only able to manage transactions, such as buying or selling a fund, via multiple processing steps that used different paper forms and numerous IT applications. Today, these teams are able to benefit from a standardised user interface with an end-to-end integration, significantly cutting transaction processing times.

Andreas Heß, head of business management at LBB-INVEST commented: “We needed a solution that would connect our sales teams directly with our investment account management function, in order to effectively manage our master data and transactions. Now not only have we been able to optimise our processes, but we are also better able to meet regulatory standards, such as MiFID, in executing our customer transactions.”

Thorsten Junike, chief operating officer of SunGard Forbatec GmbH, commented: “A clear understanding of key business processes, user-friendly front-ends and features such as integrated forms and reports are all critical to helping our customers remain competitive in environments such as fund management. We are pleased that LBB-INVEST have chosen our EASI component to help them sustain their competitive advantage.”

About LBB-INVEST
Landesbank Berlin Investment GmbH (LBB-INVEST) ist the only investment trust in Berlin. Founded in 1988, LBB-INVEST is a subsidiary of Landesbank Berlin and manages roundly 14.5 billion Euros of assets. LBB-INVEST offers mutual funds for private investors as well as seperate assets for institutional investors. For more information about LBB-INVEST please visit www.lbb-invest.de

About Asset Arena
Asset Arena is SunGard’s global suite of solutions for front-to-back-office investment support, serving asset managers, third-party administrators, insurers and pension fund managers. Available as an integrated solution set or as individual offerings, Asset Arena covers the entire investment management life-cycle, including trading, compliance, investment accounting, portfolio management and performance measurement and attribution. For more information visit: www.sungard.com/assetarena

About SunGard
With annual revenue exceeding $4 billion, SunGard is a global leader in software and processing solutions for financial services, higher education and the public sector. SunGard also helps information-dependent enterprises of all types to ensure the continuity of their business. SunGard serves more than 25,000 customers in more than 50 countries, including the world’s 50 largest financial services companies.Visit SunGard at www.sungard.com.

Trademark Information: SunGard, das SunGard-Logo und Asset Arena sind Warenzeichen oder eingetragene Warenzeichen von SunGard Data Systems Inc. in den USA und in anderen Ländern. Alle anderen Produkt- oder Markennamen sind Warenzeichen oder eingetragene Warenzeichen ihrer jeweiligen Eigentümer.

For more information, contact:
Marco Silbernagel
SunGard EXP EMEA
Tel: +49 (0)69 707680
Email address: marco.silbernagel@sungard.de

For more information visit SunGard’s Press Release Web site.