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Leading Retailer Timberland Selects Teradata for New Data Warehouse


Teradata provides growth-oriented solutions to support rapidly evolving business needs.

DAYTON, Ohio — Teradata (NYSE: TDC) announced today that The Timberland Company, (NYSE: TBL), a global leader in the wholesale and retail consumer goods industry, will implement an enterprise data warehouse from Teradata. Timberland designs, engineers and markets premium-quality footwear, apparel and accessories for consumers who value the outdoors and their time in it.

Timberland will leverage information from its new Teradata solution to drive increased visibility into its global sales and distribution channels to gain critical business insight useful in boosting brand leadership. The Teradata solution is composed of many components including hardware, software and services.

“Teradata’s end-to-end data warehouse solution is an important part of our strategy to drive improvements in Timberland’s business performance in the first half of 2008 and beyond,” said Rosalee Hermens, vice president and chief information officer for Timberland. “Although our evaluation covered multiple solutions, we concluded that Teradata’s vision aligned the most closely to ours while helping to establish our foundation for growth over Timberland’s long-range plan.”

Teradata is a proven leader in ensuring new data warehouse performance meets or exceeds the expectations of companies — delivering powerful scalability for companies on a rapid growth track with a strong business vision. Teradata’s solutions enable business users on the analytical and transactional forefront to create actionable intelligence from complex, detailed data and make precise strategic and tactical decisions at the right moment.

“The Teradata value proposition for data warehousing has a strong appeal because it includes the world’s most knowledgeable industry consultants and data warehouse experts as well as the leading technology,” said Rocky Blanton, president, Americas region, Teradata. “Our data warehouse solutions are designed to deliver performance, simplicity and ease of management, with incremental growth opportunities to support business agility.”

Implementation of Timberland’s Teradata 12.0 platform will occur in early 2008.

About Timberland

Timberland (NYSE: TBL) is a global leader in the design, engineering and marketing of premium-quality footwear, apparel and accessories for consumers who value the outdoors and their time in it. Timberland markets products under the Timberland®, Timberland PRO®, SmartWool®, Timberland Boot Company™, Miōn®, GoLite® and Howies® brands, all of which offer quality workmanship and detailing and are built to withstand the elements of nature. The company’s products can be found in leading department and specialty stores as well as Timberland® retail stores throughout North America, Europe, Asia, Latin America, South Africa and the Middle East. Timberland’s dedication to making quality products is matched by the company’s commitment to “doing well and doing good” — forging powerful partnerships among employees, consumers and service partners to transform the communities in which they live and work.

About Teradata

Teradata Corporation (NYSE: TDC) is the world’s largest company solely focused on raising intelligence through data warehousing and enterprise analytics. Teradata is in more than 60 countries and on the web at


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