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AT&T Establishes VoIP Solution for Rack Room Shoes


AT&T Services Provide Enhanced Communications Capabilities for Rack Room Shoes

AT&T Inc. (NYSE:T) today announced a contract with Rack Room Shoes to provide Voice over Internet Protocol (VoIP) services to the company’s Charlotte headquarters. Today, hundreds of Rack Room Shoes stores use AT&T voice services. This new contract will establish a VoIP solution with unified communications capabilities for Rack Room Shoes, a leading retailer of footwear, handbags and accessories.

Management needed a way to be accessible anywhere, anytime. The new AT&T VoIP solution will allow managers to communicate at the office, at home or on the road with just one phone number, one e-mail account and one device. By making communication between employees and managers more seamless and mobile, the VoIP solution will enable better collaboration among Rack Room Shoes departments, business units and customers throughout the work week.

“Our existing legacy system was outdated; we needed to make a decision on a new solution to streamline our business and allow for seamless collaboration and unified communications,” said Pappu Singh, manager of eCommerce and Network Services, Rack Room Shoes. “AT&T was able to provide the best engineering resources in the industry — with local technicians to help us implement our system here in Charlotte — and really developed a long-term solution for us.”

Unified communications will further allow Rack Room Shoes to operate more efficiently and productively. The company will be able to control maintenance and service costs because of efficiencies realized in overall maintenance expenses for the VoIP phone system and because additions or changes to the system require less time to complete.

About Rack Room Shoes
All of our products— shoes, handbags and accessories— reflect the latest fashions for dress, casual, trends, and athletic wear at the best prices for the whole family. Our selection includes Skechers, Nine West, Steve Madden, Dockers, Rockport, Columbia, Nike, Reebok, New Balance and many others. We offer our customers savings by selling the top brands at a significantly reduced percentage off manufacturers’ retail prices. Our own private brands, commissioned from the best manufacturers in the business, deliver top quality and style at great savings. Our knowledgeable sales people are dedicated to customer service, and we offer a very customer-friendly return policy. Our combination of style, selection, value, service and convenient locations has made Rack Room Shoes one of the fastest-growing shoe retailers in the nation.

About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world’s most advanced IP-based business communications services and the nation’s leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at


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