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Sun Microsystems Expands Sun Startup Essentials Program to Europe and the Middle East


Program Offers Eligible Startups Deep Discounts on Sun Products and Services

Sun Microsystems, Inc. (NASDAQ: JAVA) today announced that it is expanding its successful Sun Startup Essentials program into the United Kingdom and Israel to help early stage companies get up and running quickly while conserving cash. The program offers startups deep discounts on a range of Sun’s industry-leading technologies and services and the ability to subscribe to Web hosting services from Sun partners at discounted rates. Sun also announced the addition of the first Europe, Middle East and Africa-based Web hosting partner NTT Europe Online, who will provide secure, reliable and scalable Web hosting services to members of the Sun Startup Essentials program.

In today’s market, early stage companies are challenged to bring highly available and scalable applications to market quickly and cost-effectively. These startup companies are constantly looking for ways to become more efficient with limited resources while planning for long-term success. Sun provides startups with an opportunity to reach their full potential through the Sun Startup Essentials program. Launched in November 2006, more than 1,300 companies in the U.S. and Asia have applied for membership in the Sun Startup Essentials program. In response to large demand from startups based outside the China, India and the United States, Sun is extending the program to the United Kingdom and Israel, two regions which have had a significant increase in the number of innovative developers, amount of venture capitalist funding and population of startup companies.

Sun is hosting an event in Tel Aviv, Israel with keynote presentations delivered by Jacob Fisher, Director, Global Enterprise R&D Cooperation, Ministry of Industry, Trade & Labor, State of Israel; Juan Carlos Soto, vice president of Market Development at Sun, and Boaz Yehuda, general manager at Sun Microsystems Israel. The event will provide an overview of the Sun Startup Essentials program and discussions will focus on how the local startup community can access key technology and services to help them stay ahead of competition and get to market quickly. Sun and the Ministry will discuss how they will work together to help strengthen and grow the startup community in Israel. In London, UK, Sun is sponsoring Mashup “Being Digital,” a local community startup event for like-minded professionals to gather and discuss what matters in the digital world (

“Sun is engaged with the innovative startup communities in the United Kingdom and Israel and, as an avid supporter of building communities, Sun is able to share valuable expertise and offer startups significant discounts through the Sun Startup Essentials program,” said Juan Carlos Soto, VP of Market Development at Sun Microsystems. “By expanding the program, we’re reaching emerging as well as leading markets that adopt and adapt new technology rapidly, and we’re enabling startups to get to market quickly and economically.”

The Sun Startup Essentials program in the UK and Israel helps eligible startup companies by allowing them to purchase a range of discounted Sun products and services, including the award-winning Sun Fire x64 servers and Sun Fire servers with CoolThreads technology. Program members can also work with Sun worldwide hosting partners Layered Technologies and NaviSite, plus regional hosting partner NTT Europe Online, to rent discounted Web hosting infrastructure based on Sun technologies. In addition to offering products and services to eligible UK- and Israel-based startup companies, Sun is also offering free technical advice via email and access to free software, such as Apache, MySQL and Perl (AMP), Ruby on Rails all optimized to run on the open source Solaris OS. To join the program and have direct online access to these offerings, please visit

About Sun Microsystems, Inc.
Sun Microsystems develops the technologies that power the global marketplace. Guided by a singular vision -- “The Network is the Computer” -- Sun drives network participation through shared innovation, community development and open source leadership. Sun can be found in more than 100 countries and on the Web at

Sun, Sun Microsystems, the Sun logo, Sun Startup Essentials, Sun Fire, Solaris, StorageTek, CoolThreads, and The Network Is The Computer are trademarks or registered trademarks of Sun Microsystems, Inc. in the United States and other countries. All SPARC trademarks are used under license and are trademarks or registered trademarks of SPARC International, Inc. in the United States and other countries. Products bearing SPARC trademarks are based upon an architecture developed by Sun Microsystems, Inc.


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