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Elixir Systems’ Fionn Downhill to Speak at SES Chicago


Scottsdale, AZ - November 30, 2007 – Fionn Downhill of Elixir Systems will speak at the Search Engine Strategies conference in Chicago. The conference will be held on December 3 – 6. The topic of her presentation will be ‘Igniting Viral Campaigns’.

Fionn Downhill is the president and CEO of Elixir Systems, a search engine marketing company located in Scottsdale, Arizona. She is also a board member of the Search Engine Marketing Professional Organization (SEMPO) and chair of the SEMPO Institute committee. She played a major role in developing the SEMPO Institute, an online educational resource, which offers training in basic and advanced search engine marketing.

Search Engine Strategies (SES) is the leading global conference and expo series that educates delegates on search engine marketing (SEM), including optimization (SEO) and advertising strategies, tactics and best practices. The session on ‘Igniting Viral Campaigns’ deals with how small and mid-sized companies can utilize Web 2.0 techniques and technologies to virally establish relationships with current and potential customers.

“With the development of Web 2.0, viral campaigns are playing a growing role in spreading marketing messages,” said Ms. Downhill. “I’m glad the Search Engine Strategies see fit to include this important topic at their conference in Chicago.”

Fionn Downhill was born and raised in Ireland. After completing her management education, she was actively involved in the fields of education and training. She received advanced training qualifications with the prestigious Guardian Business Service and the Industrial Institute of Great Britain and worked with organizations such as British Airways and Price Waterhouse. After moving to the USA, she became involved in the search marketing industry and in 2004 founded Elixir Systems with Dylan Downhill. Since then Elixir Systems has grown into a leading search marketing agency.

About Elixir Systems

Elixir Systems is a search engine marketing agency that specializes in strategies to increase online business for their clients. Their experts develop strategies built around search engine optimization, paid search, and reputation management to help clients develop online business opportunities. Elixir Systems has offices in Scottsdale, Arizona. For more information, visit or call 602-494-6326. Fionn’s blog is located at


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 Fionn Downhill

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