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BigBand Networks Selected by Five Chinese Cable Operators for Digital TV Expansion


BigBand Networks, Inc. (NASDAQ: BBND), today announced that five additional Chinese cable operators are deploying its Broadband Multimedia-Service Router (BMR®) to process and deliver digital television services. The customers initiating these new deployments include Tibet Cable, Taicang Cable in Jiangsu province near Shanghai, Jiayuguan Cable in Gansu province, Nanchang Cable in Jiangxi province and Luan Cable in Shanxi province.

“The BMR’s ability to deliver and manage high-quality digital video services has made it a leading digital headend solution in China,” said Mr. Chuanhua Qu, director of Taicang Cable in Jiangsu province. “We’re using the BMR to deliver 100 digital TV programs to more than 80,000 subscribers.”

The new customers are using the BMR to improve the bandwidth efficiency and optimize picture quality of their digital TV services. China continues to be one of the fastest growing digital TV markets in the world, as local operators continue to expand digital services in advance of the upcoming 2008 summer Olympic games in Beijing. BigBand now counts more than 40 service providers in China as customers.

“The BMR’s reputation for quality and reliability is well-known in China, and the product has lived up to its reputation in our deployment,” said Dr. Li Zuoxin, general manager of Nanchang Cable. “We can use the BMR today for a range of digital video processing functions, with the potential to add support for switched digital video, video-on-demand and other advanced functions in the future.”

The BMR is one of the most widely-deployed video networking platforms in the world. The product’s programmable, modular architecture allows it to be upgraded and reconfigured easily, allowing service providers to add support for new functionality only as needed to generate increased return on capital investment. The BMR switches and processes MPEG content over IP, and supports a wide assortment of applications including switched digital video, digital ad insertion, HDTV, video on demand, network-based DVR, digital television management, IP video transport and digital simulcast.

“China’s digital television viewership is rapidly accelerating,” said Rick Ford, vice president of Asia-Pacific for BigBand Networks. “We’re leveraging our experience with some of the world’s most ambitious video service rollouts to support China’s operators as they scale to support millions of new digital TV subscribers in advance of next year’s Olympics.”

For additional information about the BMR in Mandarin, visit For additional information in English, visit bmr1200.html. For information about how to purchase a BMR in China, please contact BigBand Networks in Hong Kong at +85.2.3151.7304, in Beijing at +86.10.6512.6860 or in Shanghai at +86.21.6391.6125; or send email to

About BigBand Networks

BigBand Networks, Inc. (NASDAQ:BBND) provides broadband service providers with innovative network solutions designed to make it easier to move, manage and monetize video. These solutions are based on BigBand’s video-networking platforms that are built to enable efficient and reliable delivery across a wide range of services, including digital TV, high definition TV, addressable advertising, video-on-demand and interactive TV. BigBand Networks’ customers include more than 200 service providers—including six of the ten largest service providers in the U.S.—and leading cable and telco service providers in North America, Asia, Europe and Latin America. BigBand Networks is based in Redwood City, Calif., with offices worldwide. For additional information about the company, please call +1.650.995.5000, email or visit

BMR and al other BigBand Networks brand and product names are service marks, trademarks or registered trademarks of BigBand Networks, Inc., in the United States and other countries. All other marks are the property of their respective owners.

This release contains “forward-looking statements” as defined under the U.S. Federal Securities Laws, including the Private Securities Litigation Reform Act of 1995, and is subject to the safe harbors created by such laws. Forward-looking statements may relate to, but are not limited to the features of BigBand Networks’ BMR and the potential benefits to be derived from BigBand Networks’ BMR by Chinese operators. Such forward-looking statements are based on current expectations that involve a number of uncertainties and risks that may cause actual events or results to differ materially. Factors that could cause actual events or results to differ materially include, among others, the following: rapid technological change that can adversely affect the demand for BigBand’s products, shifts in customer demand, shifts in strategic relationships, delays in BigBand’s ability to deliver or decisions to discontinue its products and services, or announcements by competitors. These and other risks may be detailed from time to time in BigBand’s periodic reports filed with the Securities and Exchange Commission, copies of which may be obtained from BigBand Networks is under no obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise. Information contained in our website is not incorporated by reference in, or made part of this press release.


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