Dell Launches Sales And Support In Spanish For U.S. Consumers

Round Rock, Texas:

* Native language support makes computer shopping, buying and ownership easier and more enjoyable
* Services offered include: Full-service sales support including affordable and convenient financing, customer service and technical support.
* Customers nationwide can call 1-866-751-6079 to reach Spanish-speaking Dell representatives

The estimated 32 million U.S. consumers who speak Spanish as their primary language now have easy and affordable access to personalized computing through dedicated Spanish-language sales and support from Dell. Customers nationwide can call 1 866-751-6079 to reach Spanish-speaking Dell representatives for help with a purchase, to get answers to technical or service questions, and to arrange financing. Information on Spanish-language support options is also available at www.dell.com/espanol.

“It’s now easier than ever to get your Dell notebook or desktop computer exactly the way you want it as we extend preferred-language support services to Spanish-speaking customers,” said Michael Tatelman, Dell’s vice president of consumer sales and marketing. “Sales and support services in Spanish is one more way in which Dell demonstrates that we’re listening to the communities that buy our products, and building services that create customer delight throughout the purchase and ownership experience.”

Dell Credito Plus, a financing program developed exclusively for Dell’s Spanish speaking customers, features three- or six-month deferred interest, no annual fee and credit lines of up to $5,000.1 All documentation is available in Spanish, so Spanish-speaking customers can better understand financing options and the terms and conditions of their application and contract. The program will be offered in partnership with Alliance Data.

A Spanish-language newspaper, radio and outdoor advertising campaign publicizing the new sales and support initiatives is under way in Houston, Chicago and Atlanta, with a national rollout planned for early next year.