Toyota to Launch First Models Factory-Equipped With XM Satellite Radio

XM Satellite Radio (NASDAQ: XMSR), the nation’s leading provider of satellite radio with more than 8.5 million subscribers, announced that the all-new 2009 Toyota Corolla and Matrix will be the first Toyota brand vehicles to offer XM Radio as a factory-equipped feature. The popular models will also offer XM NavTraffic as an option with the available GPS navigation systems, the first Toyota brand vehicles to offer XM NavTraffic.

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XM Radio will be a standard feature on all model year 2009 Corolla and Matrix that come with the JBL premium audio system. XM NavTraffic, XM’s real- time satellite information service for GPS navigation, will also be available as an option on all 2009 Corolla and Matrix vehicles equipped with a navigation system.

“The availability of XM as a factory-installed feature on these two models is an important milestone,” said Steve Cook, executive vice president, Automotive, XM Satellite Radio. “The combination of XM Radio and XM NavTraffic will deliver an outstanding entertainment and driver information package for Corolla and Matrix buyers.”

“XM provides exceptional entertainment programming and innovative data services. We’re pleased to begin delivering these services to our loyal buyers who have come to expect quality and the best in entertainment in their vehicle,” said Jon Bucci, corporate manager of advanced technology for Toyota Motor Sales, U.S.A., Inc.

XM is the exclusive factory-installed satellite radio provider for Toyota Motor Sales, U.S.A. The 2009 Corolla and Matrix models are an important part of this agreement marking the first factory-installed availability of XM on a Toyota brand vehicle. XM and XM NavTraffic are already available as factory installed features on the Lexus LS 460 and 600h models, and will be available factory installed on the upcoming 2008 LX 570. Toyota’s annual factory production of XM-equipped vehicles is expected to exceed one million by 2010.

Every Toyota and Lexus vehicle equipped with factory-installed XM comes with a three month trial subscription.