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9 Squared Chooses Nellymoser to Create, Manage and Deliver New and Innovative Direct to Consumer Mobile Media Portal


RingTone Jukebox’s New Cutting-edge Service Leverages Nellymoser’s Market-Leading Platform and Applications

Boston, MA, November 1, 2005 - Nellymoser, a leading media and entertainment mobile software solutions company, today announced that 9 Squared, a developer and aggregator of mobile entertainment content, is extending RingTone Jukebox into the GSM environment with a solution powered by the Nellymoser platform. 9 Squared’s new interactive mobile storefront, built around the RingTone Jukebox brand, will leverage Nellymoser’s ASAO 2.0 mobile media platform and cutting edge Mobile Media Storefront Suite. Customers will now be able to discover, search, preview and purchase mobile content with an easy-to-use, rich media interface accessible directly from their handsets.

“By implementing Nellymoser’s solution we are able to rapidly extend our ringtone and mobile media catalog from websites and WAP offerings to a branded, highly interactive, on-phone multimedia application,” said Ted Suh, Chief Marketing Officer at 9 Squared. “We are thrilled to offer our customers a new and exciting way to access our premium multimedia content.”

RingTone Jukebox maintains a catalogue of over 20,000 hand-selected polyphonic ringtones, voice ringtones and sound effects, which previously were only available for download through its website and WAP sites. Nellymoser’s solutions will open up another delivery channel for RingTone Jukebox customers, allowing them to stream and purchase ringtones on demand, right from their mobile handsets.

“We are excited to be working with 9 Squared,” said John Puterbaugh, CEO of Nellymoser. “Their vision for mobile media and their dedication to a superior customer experience creates a great working relationship. We are pleased to play a part in helping RingTone Jukebox’s loyal customers preview and download content in a fun and convenient way.”

Nellymoser’s advanced technology will allow 9 Squared’s RingTone Jukebox mobile application to support high resolution images, animations, and content in a richer, rights-protected environment.

About 9 Squared

9 Squared, Inc., a subsidiary of UK-listed global content provider MonsterMob Group PLC, is a global leader in developing and aggregating entertainment-related content for wireless carriers, retailers and media companies in North America, South America, Eastern Europe and Asia.

Equipped with an extensive catalog of premium content and vast distribution channels, we offer compelling solutions for entertainment companies interested in translating their brands and properties to mobile phones. 9 Squared offers turnkey solutions that bridge media and entertainment companies to the explosive wireless and mobile entertainment industries.

Our proprietary technology and branded applications allow for delivery to more than 870 million individual handsets on CDMA, TDMA, and GSM networks utilizing protocols such as J2ME, SMS, MMS, WAP, and BREW.

9 Squared acts as the ultimate liaison to the wireless marketplace generating viable revenue streams for our partners through the ability to reach hundreds of millions of wireless subscribers worldwide.

About RingTone Jukebox specializes in bringing the latest and greatest polyphonic ringtones to cell phones. They are continuously updating their collection with new polyphonic ringtones in order to have today’s latest hits and the greatest hits of all time for your cell phone. RingTone Jukebox allows customers to personalize their cell phones with polyphonic ringtones and join a community of members that are defining the way cell phones ring.

About Nellymoser

Nellymoser develops revenue generating mobile applications for brands, owners and content providers to rapidly create, deploy and manage a mobile presence. Using Nellymoser’s Asao Platform, companies deliver flexible, interactive and personalized mobile channels that make it easy for consumers to discover, preview, purchase mobile content directly from their phones. Customers include Microsoft, Sony, Ericsson, Warner Mobile Music, Bauer Publishing and Mforma. For more information visit the Nellymoser Web site at


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