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Texas Instruments Wireless Technologies Selected by Samsung to Power Next-Generation Smartphones


TI’s OMAP(TM) Platforms and BlueLink(TM) Bluetooth(R) Solution Elevate Consumer Multimedia Experience

DALLAS. - Texas Instruments Incorporated (TI) (NYSE: TXN) today announced that its innovative wireless technologies have been selected by Samsung Electronics Co., Ltd. (Samsung) to drive compelling multimedia and connectivity into a variety of the mobile phone maker’s handsets. Samsung’s current engagement highlights TI’s broad technology portfolio, utilizing first and second generations of TI’s OMAPTM platform and BlueLinkTM 5.0 Bluetooth(R) wireless technology products. With these technologies, Samsung is addressing a wide range of entertainment and productivity functions for consumers.

TI’s OMAP1710 applications processor is the foundation for Samsung’s award-winning BlackjackTM handset and remains the cornerstone for future generations of its advanced mobile handsets. Samsung’s newest HSDPA-enabled handset, the SGH-i620, utilizes the OMAP1710 processor to deliver leading-edge audio, video and imaging capabilities in a unique, slim, slider form factor. The OMAP1710 processor also supports full Internet browsing, MP3 music and support for secure digital high-capacity (SDHC) memory. In addition, the i620 features a full QWERTY keyboard and a second front-mount camera to support video calls.

“Samsung is committed to innovation in the handset market, delivering the most advanced and unique handsets with features demanded by consumers,” said C.H. Lee, Senior Vice President, Samsung Mobile. “Using TI’s high-performance, low-power applications processors and advanced connectivity solutions, Samsung delivers highly-optimized Smartphones that combine multimedia functionality and efficient connectivity features in small, stylish handsets.”

Partnering with Texas Instruments, Samsung Mobile is ready to address the Symbian Smartphone market with compelling and highly-competitive products based on latest available versions of Symbian OSTM and S60 software. The OMAP2430 processor is the engine for the Symbian OS-based SGH-i400 handset. This second-generation OMAP 2 processor allows consumers to enjoy full Internet browsing on a 2.3-inch “wide display,” high-quality multimedia and 2 megapixel camera, on the i400’s QVGA-resolution screen. The i400 phone also integrates TI’s BRF6300 solution to deliver improved Bluetooth data transfer speeds up to 3Mbps and the benefit of wireless stereo headset support via the A2DP profile.

“We are pleased to deepen our relationship with Samsung and enjoy seeing the continued growth of the Samsung product line,” said Raj Talluri, worldwide general manager for TI’s Cellular Media Systems Solutions group. “Samsung is maximizing the capabilities of TI’s OMAP platform and connectivity solutions to deliver some of the most advanced feature phones on the market today.”


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