Oracle® Retail Customers Win RIS News 2005 Fusion Awards

Magazine Recognizes Retail Companies for Fusing Technology with Business Strategy to Achieve Operational Excellence

REDWOOD SHORES, Calif. 31-OCT-2005 Oracle today announced that its retail customers received 2005 Fusion Awards from RIS News Magazine. 1-800-FLOWERS.COM(r), Best Buy, Georgio Armani, RadioShack and Stage Stores were recognized for innovative technology programs that have delivered impressive, successful results.

Giorgio Armani received the Fusion Award in the Customer Experience category for its use of technology to communicate with its customers in a more personal and effective manner, extending customers’ loyalty and increasing return visits. Oracle Retail Point-of-Sale, Oracle Merchandising and Oracle Supply Chain solutions help link store associates to information about each customer, improve in-stocks, and reduce time in the supply chain for each product.

Department store retailer Stage Stores was honored for a technology trnansformation that contributed to record sales for the first quarter of 2005. By integrating Oracle Retail Warehouse Management, Oracle Business Intelligence and Oracle Merchandising solutions, the retailer created supply chain visibility across a logistics network extending from suppliers to carriers across 522 stores. The new visibility helped the company better serve its customers by matching inventory to demand.

In addition, RIS News recognized Best Buy for a customer-centric strategy that merges merchandising, optimization and technology solutions; 1-800-FLOWERS.COM(r) for its innovative CRM initiatives; and RadioShack for using technology to create best store operations practices across more than 5,000 locations.

“We would like to congratulate all of our retail customers for their visionary leadership and well-deserved industry recognition,” said Duncan Angove, Oracle Retail General Manager. “This is a testament to the successful partnerships forged between Oracle Retail solutions and today’s innovative retailers.”

To read about all 18 retailers who received RIS News Fusion Awards, visit: www.risnews.com/CSS/pages/archives/articles/0905-FusionAwards.pdf

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About Oracle Retail
Oracle Retail applications and technology provide a uniquely integrated platform for the retail industry. More than 1,900 companies rely on Oracle Retail solutions -which include the Oracle, Retek, ProfitLogic, JD Edwards, and PeopleSoft product lines-to create insight-driven retail enterprises. By combining Retek’s retail planning and execution solutions, ProfitLogic’s retail optimization software, and Oracle’s database infrastructure and enterprise resource planning (ERP) applications, Oracle Retail helps customers drive sales, reduce costs, improve collaboration, and gain real-time business insight. Oracle Retail solutions are available for implementation as an enterprise-wide solution, or as point solutions that can be deployed to meet immediate, specific business needs.

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Gretchen Mather

Oracle Retail

Oracle

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