FOX Business Network Debuts News Production With IBM

NEW YORK, NY.-IBM (NYSE: IBM) has created and implemented the digital newsroom for FOX Business Network’s debut to more than 30 million subscribers.

IBM Global Business Services brought together diverse and powerful standards-based hardware and software from IBM and other specialized broadcast vendors to create a tightly integrated news production environment for the business cable network.

IBM offered FOX the most agile, cost effective and operationally efficient approach to the network’s news production workflow. The digital production management system spans news collection (ingest), production, distribution and archiving for all of FOX’s business news programs. The system enables FOX Business Network to:

* acquire content centrally and share it quickly across the entire business newsroom;
* rapidly edit stories and disseminate them to multiple business news destinations in only moments;
* gain faster and more frequent access to video archives to make stories more compelling;
* deliver on-air broadcasts that support both automated and manual playout mechanisms; and
* distribute digital content to other channels such as the Web or mobile devices.

There is no area of production more in need of flexibility and adaptability than news. IBM’s componentized approach allowed FOX Business Network to choose the applications that best met their needs, and IBM integrated the applications together in a cohesive, seamless workflow.

“We’re proud to work with FOX on this visionary business cable network,” said Dick Anderson, general manager of Media and Entertainment at IBM. “FOX Business Network’s high standards and fast-paced environment demand getting content to air quickly. By leveraging IT standards, FOX makes no compromises and has the ability to keep costs down.”

IBM Global Business Services applied its deep expertise with a standards-based integration to provide the dynamic flexibility, visibility, and control that FOX Business Network needed over its systems, processes, and people. IBM Global Business Services created the foundation that allows the network to rapidly integrate media production applications into a single, productive workflow. FOX Business Network is utilizing IBM hardware and storage including IBM System x and System p, IBM System Storage DS4000, IBM Linear Tape Open 4 storage libraries, and software including IBM Tivoli Storage Manager, Tivoli Productivity Center, Tivoli Netcool, and IBM DB2. The complete solution also includes specialized broadcast applications and systems from suppliers including Apple, Ardendo, Avid Technologies, Omneon, Pebble Beach Systems, and Quantum.

IBM has a strong global focus on the media and entertainment industry across all of its services and products, serving all the major industry segments -- entertainment, publishing, information providers, media networks and advertising. For more information on IBM, please visit www.ibm.com