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MarketLinx Solutions Introduces “TEMPO™ Best Match" MLS System Search Powered by Transparensee Systems’ “Discovery Search Engine™”


MarketLinx Solutions, a division of First American Corporation (NYSE: FAF), announced that it has selected Transparensee Systems’ proprietary “next generation” site search technology to integrate into TEMPO™, MarketLinx’ browser-based MLS system which is currently used by over 300,000 REALTORS®. Marketlinx will be featuring “TEMPO™ Best Match” at the Annual REALTORS® Conference and Expo, which is being held at the Moscone Center in San Francisco on October 28th through October 31st.

“We’re excited to be working with an industry leader such as MarketLinx,” says Transparensee CEO Steve Lavine. “They’ve established a reputation as an innovator in the industry and we believe that TEMPO™ is a great platform to showcase our technology.”

Transparensee’s “Discovery Search Engine™ Technology™ will offer users of TEMPO™ a dramatic improvement over existing MLS search technology, allowing them to search for listings quickly and easily without having to enter complex queries. Agents using the system simply enter the criteria for their client’s ideal home (based on an unlimited number of attributes) and the Discovery Search Engine™ automatically finds the best matches. Results are then weighted and ordered by how closely they match all of the homebuyer’s preferences. Agents can then use simple graphic “sliders” to change the relative importance of any of these features for their client and quickly see the new best matches.

MarketLinx President Thad Shows believes Transparensee’s powerful functionality helps solve a major problem for MLS system search. “Since there is seldom an exact match for all of a client’s preferences, agents generally have to keep refining their search and trading off features until they find properties they feel best match their client’s needs. We believe that ‘TEMPO™ Best Match’ will help our customers not only save time, but find better matches for their clients.”

Another feature of “TEMPO™ Best Match’” is that when agents search for a property by MLS number or street address, they can also automatically see a display of additional properties which are most similar to the one being searched. This provides real estate agents with the opportunity to show their clients other homes that may interest them, without having to cull through the listings database and compare each property, feature for feature.

MLS Association executives who have seen TEMPO™ “Best Match” recognize how such improvements in search technology can help their members increase revenue. MarketLinx customer Cantey Davis, President of First Multiple Listing Service, comments that “while home buyers have a price in mind, that can frequently change once they start comparing features. So, if there’s a home that may be just outside their price range, but is a great match in every other way, we don’t want to miss the opportunity to show it to that potential buyer.” According to a recent Wall Street Journal/Harris Interactive Personal Finance poll, nearly one in five homebuyers spent above their suggested price range when purchasing a primary residence.

In addition to working with technology providers like MarketLinx, Transparensee is currently licensing their technology to major real estate, automotive, dating, ecommerce and travel websites. While our technology clearly provides a more user-friendly online experience,” says Bruce Colwin, Transparensee’s Vice President of Business Development, “the overwhelming value for our clients is that as search results improve, so do sales results.”


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